Diana C. Mutz is the Samuel A. Stouffer Professor of Political Science and Communication at the University of Pennsylvania.

"[T]his is a well-written and enjoyable book that fills a clear need in the literature. It will make an excellent addition to any course on research design and will serve as a useful reference for anyone interested in this methodology. Quite frankly, given the strong case Mutz makes for population-based survey experiments, it is hard to imagine why any social scientist would not be interested in using this method."--Eric W. Groenendyk, Public Opinion Quarterly

• List of Tables ix Preface xi Chapter One: Population-Based Survey Experiments A Hybrid Methodology for the Social Sciences 1 PART I: TREATMENTS FOR POPULATION-BASED EXPERIMENTAL DESIGNS 23 Chapter Two: Treatments to Improve Measurement 25 Chapter Three: Direct and Indirect Treatments 37 Chapter Four: Vignette Treatments 54 Chapter Five: Treatments in the Context of Games 68 PART II: EXECUTION AND ANALYSIS 81 Chapter Six: Execution of Population-Based Survey Experiments 83 Chapter Seven: Analysis of Population-Based Survey Experiments 108 PART III: SITUATING POPULATION-BASED SURVEY EXPERIMENTS 129 Chapter Eight: External Validity Reconsidered 131 Chapter Nine: More Than Just Another Method 155 Bibliography 161 Index 173

Diana C. Mutz is the Samuel A. Stouffer Professor of Political Science and Communication at the University of Pennsylvania.

"[T]his is a well-written and enjoyable book that fills a clear need in the literature. It will make an excellent addition to any course on research design and will serve as a useful reference for anyone interested in this methodology. Quite frankly, given the strong case Mutz makes for population-based survey experiments, it is hard to imagine why any social scientist would not be interested in using this method."--Eric W. Groenendyk, Public Opinion Quarterly

• List of Tables ix Preface xi Chapter One: Population-Based Survey Experiments A Hybrid Methodology for the Social Sciences 1 PART I: TREATMENTS FOR POPULATION-BASED EXPERIMENTAL DESIGNS 23 Chapter Two: Treatments to Improve Measurement 25 Chapter Three: Direct and Indirect Treatments 37 Chapter Four: Vignette Treatments 54 Chapter Five: Treatments in the Context of Games 68 PART II: EXECUTION AND ANALYSIS 81 Chapter Six: Execution of Population-Based Survey Experiments 83 Chapter Seven: Analysis of Population-Based Survey Experiments 108 PART III: SITUATING POPULATION-BASED SURVEY EXPERIMENTS 129 Chapter Eight: External Validity Reconsidered 131 Chapter Nine: More Than Just Another Method 155 Bibliography 161 Index 173

Diana C. Mutz is the Samuel A. Stouffer Professor of Political Science and Communication at the University of Pennsylvania.

"[T]his is a well-written and enjoyable book that fills a clear need in the literature. It will make an excellent addition to any course on research design and will serve as a useful reference for anyone interested in this methodology. Quite frankly, given the strong case Mutz makes for population-based survey experiments, it is hard to imagine why any social scientist would not be interested in using this method."--Eric W. Groenendyk, Public Opinion Quarterly

• List of Tables ix Preface xi Chapter One: Population-Based Survey Experiments A Hybrid Methodology for the Social Sciences 1 PART I: TREATMENTS FOR POPULATION-BASED EXPERIMENTAL DESIGNS 23 Chapter Two: Treatments to Improve Measurement 25 Chapter Three: Direct and Indirect Treatments 37 Chapter Four: Vignette Treatments 54 Chapter Five: Treatments in the Context of Games 68 PART II: EXECUTION AND ANALYSIS 81 Chapter Six: Execution of Population-Based Survey Experiments 83 Chapter Seven: Analysis of Population-Based Survey Experiments 108 PART III: SITUATING POPULATION-BASED SURVEY EXPERIMENTS 129 Chapter Eight: External Validity Reconsidered 131 Chapter Nine: More Than Just Another Method 155 Bibliography 161 Index 173