Robert H. Frank is the Henrietta Johnson Louis Professor of Management and professor of economics at Cornell University, as well as an economics columnist for the "New York Times". His books include "The Winner-Take-All Society" (with Philip Cook), "What Price the Moral High Ground?, The Economic Naturalist," and "Principles of Economics" (with Ben Bernanke).

"Luxury Fever is an important book... It's admirable that an economist makes use of the research of behavioral biologists and evolutionary psychologists to explain why consumers spend as they do."--USA Today "Frank's analysis should be just as interesting to those who do not share his political position as to those who do."--Samuel Brittan, Times Literary Supplement "One does not have to be the kind of person who complains about fat-cat City salaries to wonder whether certain wealthy people are not, on the one hand, rich beyond utility, and spending their money on things that no sane consumer needs, on the other. Robert Frank's thoughtful study of conspicuous consumption ... has a dreadful fascination."--Sunday Times (London) "The shop-till-you-drop, 'retail therapy' culture may have become more dominant in the last few years... But are we really any happier for it? One person who thinks we are not is Robert Frank ... whose new book, Luxury Fever, has been causing a bit of a stir... The burst of consumerism in the U.S... gives a new bite to these well-rehearsed concerns."--The Independent (London)

• Acknowledgments ix 1. Money Well Spent? 1 2. The Luxury Spending Boom 14 3. Why Now? 3 4. The Price of Luxury 45 5. Does Money Buy Happiness? 6 6. Gains That Endure 7 7. Our Forgotten Future 94 8. Excellent, Relatively Speaking 107 9. Why Context and Position Are So Important 122 10. Smart for One, Dumb for All 146 11. Understanding Conspicuous Consumption 15 12. Self Help? 17 13. Other Failed Remedies 19 14. Luxury Without Apology 20 15. Equity Versus Efficiency: The Great Trade-Off? 227 16. We Can't Afford It? 25 17. Cash on the Table 266 Endnotes 281 References 295 Index 317

Robert H. Frank is the Henrietta Johnson Louis Professor of Management and professor of economics at Cornell University, as well as an economics columnist for the "New York Times". His books include "The Winner-Take-All Society" (with Philip Cook), "What Price the Moral High Ground?, The Economic Naturalist," and "Principles of Economics" (with Ben Bernanke).

"Luxury Fever is an important book... It's admirable that an economist makes use of the research of behavioral biologists and evolutionary psychologists to explain why consumers spend as they do."--USA Today "Frank's analysis should be just as interesting to those who do not share his political position as to those who do."--Samuel Brittan, Times Literary Supplement "One does not have to be the kind of person who complains about fat-cat City salaries to wonder whether certain wealthy people are not, on the one hand, rich beyond utility, and spending their money on things that no sane consumer needs, on the other. Robert Frank's thoughtful study of conspicuous consumption ... has a dreadful fascination."--Sunday Times (London) "The shop-till-you-drop, 'retail therapy' culture may have become more dominant in the last few years... But are we really any happier for it? One person who thinks we are not is Robert Frank ... whose new book, Luxury Fever, has been causing a bit of a stir... The burst of consumerism in the U.S... gives a new bite to these well-rehearsed concerns."--The Independent (London)

• Acknowledgments ix 1. Money Well Spent? 1 2. The Luxury Spending Boom 14 3. Why Now? 3 4. The Price of Luxury 45 5. Does Money Buy Happiness? 6 6. Gains That Endure 7 7. Our Forgotten Future 94 8. Excellent, Relatively Speaking 107 9. Why Context and Position Are So Important 122 10. Smart for One, Dumb for All 146 11. Understanding Conspicuous Consumption 15 12. Self Help? 17 13. Other Failed Remedies 19 14. Luxury Without Apology 20 15. Equity Versus Efficiency: The Great Trade-Off? 227 16. We Can't Afford It? 25 17. Cash on the Table 266 Endnotes 281 References 295 Index 317

Robert H. Frank is the Henrietta Johnson Louis Professor of Management and professor of economics at Cornell University, as well as an economics columnist for the "New York Times". His books include "The Winner-Take-All Society" (with Philip Cook), "What Price the Moral High Ground?, The Economic Naturalist," and "Principles of Economics" (with Ben Bernanke).

"Luxury Fever is an important book... It's admirable that an economist makes use of the research of behavioral biologists and evolutionary psychologists to explain why consumers spend as they do."--USA Today "Frank's analysis should be just as interesting to those who do not share his political position as to those who do."--Samuel Brittan, Times Literary Supplement "One does not have to be the kind of person who complains about fat-cat City salaries to wonder whether certain wealthy people are not, on the one hand, rich beyond utility, and spending their money on things that no sane consumer needs, on the other. Robert Frank's thoughtful study of conspicuous consumption ... has a dreadful fascination."--Sunday Times (London) "The shop-till-you-drop, 'retail therapy' culture may have become more dominant in the last few years... But are we really any happier for it? One person who thinks we are not is Robert Frank ... whose new book, Luxury Fever, has been causing a bit of a stir... The burst of consumerism in the U.S... gives a new bite to these well-rehearsed concerns."--The Independent (London)

• Acknowledgments ix 1. Money Well Spent? 1 2. The Luxury Spending Boom 14 3. Why Now? 3 4. The Price of Luxury 45 5. Does Money Buy Happiness? 6 6. Gains That Endure 7 7. Our Forgotten Future 94 8. Excellent, Relatively Speaking 107 9. Why Context and Position Are So Important 122 10. Smart for One, Dumb for All 146 11. Understanding Conspicuous Consumption 15 12. Self Help? 17 13. Other Failed Remedies 19 14. Luxury Without Apology 20 15. Equity Versus Efficiency: The Great Trade-Off? 227 16. We Can't Afford It? 25 17. Cash on the Table 266 Endnotes 281 References 295 Index 317