Imperial persuaders

Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire

• AcknowledgementsList of Illustrations1. Advertising and colonial discourse2. Soap advertising, the trader as civiliser and the scramble for Africa3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer4. Tea advertising and its ideological support for vertical control over production5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype6. Corporate advertising, decolonisation and the transition to neo-colonialism7. ConclusionBibliographyIndex