Imperial persuaders

Images of Africa and Asia in British advertising

AvAnandi Ramamurthy

Häftad, Engelska, 2003

Del 46 i serien Studies in Imperialism

364 kr

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Beskrivning

The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.

Produktinformation

Utgivningsdatum:2003-08-21
Mått:156 x 234 x 13 mm
Vikt:358 g
Format:Häftad
Språk:Engelska
Serie:Studies in Imperialism
Antal sidor:256
Förlag:Manchester University Press
ISBN:9780719063794

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Mer om författaren

Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire

Innehållsförteckning

AcknowledgementsList of Illustrations1. Advertising and colonial discourse2. Soap advertising, the trader as civiliser and the scramble for Africa3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer4. Tea advertising and its ideological support for vertical control over production5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype6. Corporate advertising, decolonisation and the transition to neo-colonialism7. ConclusionBibliographyIndex