Terrence Deal is a professor at Peabody College at Vanderbilt University, where he specializes in the study of organization cultures. He has recently taught at Harvard University's Graduate School of Education.Allan A. Kennedy is a Boston- and London-based management consultant and writer. He is co-author with Terrence Deal of Corporate Cultures and The New Corporate Cultures. He lives in Boston, Massachusetts.

• Strong cultures - the new old rule for business success; values - the core of the culture; heroes - the corporate right stuff; rites and rituals - culture in action; communications - working the cultural network. Putting cultures into practice: corporate tribes - identifying the cultures; diagnosis - learning to read cultures; symbolic managers - managing the culture; change - reshaping cultures; cultures of the future - the atomized organization.

Terrence Deal is a professor at Peabody College at Vanderbilt University, where he specializes in the study of organization cultures. He has recently taught at Harvard University's Graduate School of Education.Allan A. Kennedy is a Boston- and London-based management consultant and writer. He is co-author with Terrence Deal of Corporate Cultures and The New Corporate Cultures. He lives in Boston, Massachusetts.

• Strong cultures - the new old rule for business success; values - the core of the culture; heroes - the corporate right stuff; rites and rituals - culture in action; communications - working the cultural network. Putting cultures into practice: corporate tribes - identifying the cultures; diagnosis - learning to read cultures; symbolic managers - managing the culture; change - reshaping cultures; cultures of the future - the atomized organization.

Terrence Deal is a professor at Peabody College at Vanderbilt University, where he specializes in the study of organization cultures. He has recently taught at Harvard University's Graduate School of Education.Allan A. Kennedy is a Boston- and London-based management consultant and writer. He is co-author with Terrence Deal of Corporate Cultures and The New Corporate Cultures. He lives in Boston, Massachusetts.

• Strong cultures - the new old rule for business success; values - the core of the culture; heroes - the corporate right stuff; rites and rituals - culture in action; communications - working the cultural network. Putting cultures into practice: corporate tribes - identifying the cultures; diagnosis - learning to read cultures; symbolic managers - managing the culture; change - reshaping cultures; cultures of the future - the atomized organization.