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Beskrivning
The authors of the hugely influential Corporate Cultures reunite to assess the effects of the last two decades of management trends and to offer new strategies for achieving corporate renewal.
Terrence Deal is a professor at Peabody College at Vanderbilt University, where he specializes in the study of organization cultures. He has recently taught at Harvard University's Graduate School of Education.Allan A. Kennedy is a Boston- and London-based management consultant and writer. He is co-author with Terrence Deal of Corporate Cultures and The New Corporate Cultures. He lives in Boston, Massachusetts.
Innehållsförteckning
Strong cultures - the new old rule for business success; values - the core of the culture; heroes - the corporate right stuff; rites and rituals - culture in action; communications - working the cultural network. Putting cultures into practice: corporate tribes - identifying the cultures; diagnosis - learning to read cultures; symbolic managers - managing the culture; change - reshaping cultures; cultures of the future - the atomized organization.
