Loubna H. Skalli a former professor at Ibn Tofail University, Morocco, teaches in the School of International Service at American University, Washington D.C.

[I]n its approach to globalization and localization dynamics in a very focused, careful, and situated way, this is a splendid and necessary study that . . . will ably stand at the forefront of global cultural theory and cultural studies work; it cuts across the new European Studies as well as emerging formations of Arab studies to do some innovative reflection and intervention into cultural identity and media debates . . . this is an outstanding work of serious and thorough scholarship.

• Chapter 1 Introduction: Through a Local PrismChapter 2 Global and Local Dimensions of Culture(s): A Theoretical PerspectiveChapter 3 Morocco at the Crossroads: Context as Cultural MosaicChapter 4 Cosmopolitanism, Schizophrenia, and Cultural Proximity: Production of Femmes Du Maroc and CitadineChapter 5 The Desire to "Consume Local"Chapter 6 Hybridity in Dis/Content: Inside Women's MagazinesChapter 7 Conclusion: Local Voices, Global Choices

Loubna H. Skalli a former professor at Ibn Tofail University, Morocco, teaches in the School of International Service at American University, Washington D.C.

[I]n its approach to globalization and localization dynamics in a very focused, careful, and situated way, this is a splendid and necessary study that . . . will ably stand at the forefront of global cultural theory and cultural studies work; it cuts across the new European Studies as well as emerging formations of Arab studies to do some innovative reflection and intervention into cultural identity and media debates . . . this is an outstanding work of serious and thorough scholarship.

• Chapter 1 Introduction: Through a Local PrismChapter 2 Global and Local Dimensions of Culture(s): A Theoretical PerspectiveChapter 3 Morocco at the Crossroads: Context as Cultural MosaicChapter 4 Cosmopolitanism, Schizophrenia, and Cultural Proximity: Production of Femmes Du Maroc and CitadineChapter 5 The Desire to "Consume Local"Chapter 6 Hybridity in Dis/Content: Inside Women's MagazinesChapter 7 Conclusion: Local Voices, Global Choices

Loubna H. Skalli a former professor at Ibn Tofail University, Morocco, teaches in the School of International Service at American University, Washington D.C.

[I]n its approach to globalization and localization dynamics in a very focused, careful, and situated way, this is a splendid and necessary study that . . . will ably stand at the forefront of global cultural theory and cultural studies work; it cuts across the new European Studies as well as emerging formations of Arab studies to do some innovative reflection and intervention into cultural identity and media debates . . . this is an outstanding work of serious and thorough scholarship.

• Chapter 1 Introduction: Through a Local PrismChapter 2 Global and Local Dimensions of Culture(s): A Theoretical PerspectiveChapter 3 Morocco at the Crossroads: Context as Cultural MosaicChapter 4 Cosmopolitanism, Schizophrenia, and Cultural Proximity: Production of Femmes Du Maroc and CitadineChapter 5 The Desire to "Consume Local"Chapter 6 Hybridity in Dis/Content: Inside Women's MagazinesChapter 7 Conclusion: Local Voices, Global Choices