Bare Bones of Advertising Print Design

Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee.

Looking for a book to help your publication's advertising staff? The Bare Bones of Advertising Print Design is a good addition to the staff bookshelf. From start to finish, Robyn Blakeman takes us through the creative process, from beginning design to specific publications; to problems and techniques.... The Bare Bones is an easy to read, stripped down, in-your-face 'how to' design book.

• Chapter 1 IntroductionChapter 2 1 Design and the Advertising ProcessChapter 3 2 The Main Ingredient to Great DesignChapter 4 3 The Many Stages of DesignChapter 5 4 The Page, Problems, and SolutionsChapter 6 5 What I Need to Know About TypeChapter 7 6 Newspaper: What's the Big Design Deal?Chapter 8 7 A Look at Each Element as a Design ElementChapter 9 8 Putting the Pieces in PlaceChapter 10 9 Let's Give It a TryChapter 11 10 Magazine: What's the Big Design Deal?Chapter 12 11 A Look at Each Component as a Design ElementChapter 13 12 Putting the Pieces in PlaceChapter 14 13 Digital PrepressChapter 15 14 Let's Give It a Try