Communication Impact

Designing Research That Matters

Häftad, Engelska, 2005

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Beskrivning

Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

Produktinformation

Utgivningsdatum:2005-01-07
Mått:148 x 227 x 17 mm
Vikt:372 g
Format:Häftad
Språk:Engelska
Antal sidor:288
Förlag:Bloomsbury Publishing Plc
ISBN:9780742530980

Utforska kategorier

Referensverk och tvärvetenskap inom Samhälle och politik

Mer om författaren

Susanna Hornig Priest is associate professor and director of research at the College of Mass Communications and Information Studies at the University of South Carolina.

Innehållsförteckning

Chapter 1 Preface: Why Another Book?Part 2 Part I: Community-Based ResearchChapter 3 1 Why Did the Scholar Cross the Road? Community Action Research and the Citizen-ScholarChapter 4 2 Creating Informed Deliberation: The Role of Impact Surveys in Community Decision MakingChapter 5 3 Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community StudyChapter 6 4 Designing Communication Research for Empowering Marginalized Populations: A Participatory MethodologyPart 7 Part II: Organizations and InstitutionsChapter 8 5 Gender and Professional Identity among Caribbean JournalistsChapter 9 6 Patient Satisfaction in a Medical Setting: An Emergent Design ApproachChapter 10 7 Interpreting Signs: Reflections on Research Design in ContextPart 11 Part III: Problem-Focused ResearchChapter 12 8 Peer Influence and Prosocial Behavior: Ten Years of StudyChapter 13 9 Adolescent Memory for Health Information: Mixing "Micro" and "Macro" VariablesChapter 14 10 Communication at the End of Life: Volunteer-Patient Relationships in HospiceChapter 15 11 Scientific Knowledge and Personal Experience: Mutually Exclusive?Part 16 Part IV: Research across CulturesChapter 17 12 Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central AustraliaChapter 18 13 Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural ResearchChapter 19 14 On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in BelizeChapter 20 15 Choices and Voices: Assessing Television Preferences of Teenage African-American GirlsPart 21 Part V: New Technologies and ResearchChapter 22 16 Health Communication Research on Hard-to-Reach Populations Using Telephone InterviewsChapter 23 17 Using the Internet to Conduct Communication Research: Two Scholars' ExperiencesChapter 24 18 Finding Out What's on the World Wide WebChapter 25 Afterword: Purpose and Direction