Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

This lively, well-formatted book moves quickly, explaining theories succinctly and profiling consumers' personalities, behaviors, and preferred shopping environments. In examining the cultural aspects of shopping, Berger's unique work looks at the changing demographics and psychographics of today's consumers, comparing the role of modern department stores to that of medieval cathedrals. Highly recommended.

• Chapter 1 AcknowledgmentsChapter 2 PrefaceChapter 3 1 What Are Consumer Cultures?Chapter 4 2 Data on Consumer CulturesChapter 5 3 The Act of ConsumptionChapter 6 4 Perspectives on ConsumptionChapter 7 5 The Semiotics of ShoppingChapter 8 6 Malls and the American Consumer CultureChapter 9 7 Tourism and Consumer CultureChapter 10 8 Buyer's RemorseChapter 11 References

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

This lively, well-formatted book moves quickly, explaining theories succinctly and profiling consumers' personalities, behaviors, and preferred shopping environments. In examining the cultural aspects of shopping, Berger's unique work looks at the changing demographics and psychographics of today's consumers, comparing the role of modern department stores to that of medieval cathedrals. Highly recommended.

• Chapter 1 AcknowledgmentsChapter 2 PrefaceChapter 3 1 What Are Consumer Cultures?Chapter 4 2 Data on Consumer CulturesChapter 5 3 The Act of ConsumptionChapter 6 4 Perspectives on ConsumptionChapter 7 5 The Semiotics of ShoppingChapter 8 6 Malls and the American Consumer CultureChapter 9 7 Tourism and Consumer CultureChapter 10 8 Buyer's RemorseChapter 11 References