Joke Hermes is a Lecturer in Media Studies at the University of Amsterdam.

'Reading Women's Magazines is an eminently readable, innovative and daring book, taking the study of media consumption one step further in the direction of an anthropology of everyday life, where it belongs.' Ien Ang, Murdoch University, Australia 'The audience orientation of the book is likely to make it of particular interest to students studying the sociology of the media.'Times Higher Education Supplement

• Acknowledgements. Introduction.1. Everyday Media Use.2. Easily Put Down:.How Women and Men read Women's Magazines.3. Portrait of Two Readers.4. Reading a Feminist Magazine:.Fantasising the Female Homo Universalis. .5. Reading Gossip Magazines:.The Imagined Communities of "Gossip" and "Camp".Conclusion.Bibliography.Index.