Des Freedman is Senior Lecturer in Communications and Cultural Studies at Goldsmiths College.

"Very highly recommended. This agenda-setting introduction to media policymaking deserves to become a core text." Times Higher Education "A highly insightful analysis of how to do media policy studies in original and significant ways."Australian Journalism Review"Des Freedman has written a wonderful, original and indispensable introduction to the exploding world of media policy making. It deserves the attention of students, scholars and citizens everywhere."Robert W. McChesney, University of Illinois at Urbana-Champaign"Well-written, comprehensive and passionate, this will be a key book on media policy."David Hesmondhalgh, University of Leeds"For many years, the study of media policy has lacked the thick description of personal observation. Previous work has either been caught in the detail of the law, or been distanced by the abstraction of academic theory. Now we have a book that brings all these important discourses together, thanks to Des Freedman's fresh, interdisciplinary approach."Toby Miller, University of California, Riverside

• Preface vii1 Introducing Media Policy 12 Pluralism, Neo-liberalism and Media Policy 243 The Reinterpretation of Media Policy Principles 544 Dynamics of the Media Policymaking Process 805 Media Ownership Policies 1056 Media Content Policies 1227 The Disciplining of Public Broadcasting 1478 The Politics of Digital 1719 Britain and America in the World 19810 Conclusion 217References 226Index 253

Des Freedman is Senior Lecturer in Communications and Cultural Studies at Goldsmiths College.

"Very highly recommended. This agenda-setting introduction to media policymaking deserves to become a core text." Times Higher Education "A highly insightful analysis of how to do media policy studies in original and significant ways."Australian Journalism Review"Des Freedman has written a wonderful, original and indispensable introduction to the exploding world of media policy making. It deserves the attention of students, scholars and citizens everywhere."Robert W. McChesney, University of Illinois at Urbana-Champaign"Well-written, comprehensive and passionate, this will be a key book on media policy."David Hesmondhalgh, University of Leeds"For many years, the study of media policy has lacked the thick description of personal observation. Previous work has either been caught in the detail of the law, or been distanced by the abstraction of academic theory. Now we have a book that brings all these important discourses together, thanks to Des Freedman's fresh, interdisciplinary approach."Toby Miller, University of California, Riverside

• Preface vii1 Introducing Media Policy 12 Pluralism, Neo-liberalism and Media Policy 243 The Reinterpretation of Media Policy Principles 544 Dynamics of the Media Policymaking Process 805 Media Ownership Policies 1056 Media Content Policies 1227 The Disciplining of Public Broadcasting 1478 The Politics of Digital 1719 Britain and America in the World 19810 Conclusion 217References 226Index 253