The British passion for chocolate is centuries old and shows no signs of abating.Paul Chrystal here tells the story of chocolate in Britain, from its arrival in the late sixteen hundreds, through the glory days of such brands as Cadbury's, Fry's and Rowntree's in the nineteenth and twentieth centuries, to the way companies have weathered the storms of foreign competition (spearheaded by Mars, Toblerone and Nestlé) and takeovers (Nestlé and Kraft) in more recent years.The book is colourfully illustrated with images of chocolate factories and their products, photographs of chocolate boxes and wrappers, and, of course, the advertisements that made household names of so many manufacturers.
