Häftad, Engelska, 2018
Logistics and Retail Management
Emerging Issues and New Challenges in the Retail Supply Chain
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Beskrivning
Produktinformation
- Utgivningsdatum: 2018-11-03
- Mått: 156 x 234 x 18 mm
- Vikt: 530 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 344
- Upplaga: 5
- Förlag: Kogan Page Ltd
- ISBN: 9780749481605
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John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University, Edinburgh. He has written and contributed to numerous textbooks and papers on retail management, especially in the field of retail logistics.Leigh Sparks is Professor of Retail Studies at the Institute for Retail Studies, University of Stirling, Scotland. He is on the editorial boards of several leading marketing and business journals.
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"The book offers a wide range of contemporary insights from subject-specific experts. It is a valuable and flexible teaching resource and, most importantly, an interesting read for everyone who is passionate about retailing and distribution management."
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