Perspectives on Intellectual Capital

Mr. Bernard Marr Chief Executive and Director of Research, The Advanced Performance Institute Bernard Marr is one of the world's leading experts on strategic performance management. In this capacity he has advised and worked with many leading organisations including Accenture, Astra Zeneca, the Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, the Ministry of Defence, the Home Office, Mars, Tetley, the Royal Air Force, and Royal Dutch Shell. He has extensive work experience in private companies, public sector organisations, and governments across North America, Europe, Africa, the Middle East and Asia, which makes him an acclaimed keynote speaker, consultant, inspiring teacher, and award-winning writer. In it's recent article 'wise guys' the CEO Journal recognised Bernard Marr as one of today's leading business brains. Having gained management experience in consulting, manufacturing and international trading corporations, Bernard Marr moved to the Judge Institute of Management Studies at the University of Cambridge, and then to the renowned Cranfield School of Management where he was a member of faculty for nearly ten years before he took on his current role as chief executive and director of research of the Advanced Performance Institute (see: www.ap-institute.com) . Bernard Marr has contributed to over 100 books, reports, and articles on topics such as Corporate Performance Management, Balanced Scorecard, Strategy Maps, and Intangible Assets. His expert comments on performance management have been published widely, including in the Financial Times, the Sunday Times, Financial Management, the CFO magazine and the Wall Street Journal. Bernard also holds various visiting professorships, is the Intangible Assets Editor of the journal Measuring Business Excellence, and a member of the editorial board of The Handbook of Business Strategy. Bernard Marr can be contacted via e-mail at bernard.marr@ap-institute.com Author of: Perspective

"Outstanding! Bernard Marr has drawn on the top pioneers and experts in intellectual capital to provide an indispensable resource for investors and executives." -Verna Allee, author of The Future of Knowledge: Increasing Prosperity through Value Networks "This book sets a standard for management thinking now and into the future." - Professor James Guthrie, Faculty of Economics and Business, The University of Sydney, Australia "For many, intellectual capital remains a fad-ridden minefield. Bernard Marr negotiates a route through the distracting complications to prove that intellectual capital is the essence of modern business." - Stuart Crainer, Editor, Financial Times Handbook of Management, Editorial Fellow, London Business School "...the first systematic and scientific approach on the way to elucidate the concept of intellectual capital and on the critical process of deploying intangible assets to establish and sustain competitive advantages." - Dr. Jose Ma. Viedma Marti, President of Intellectual Capital Management Systems and Professor of Business Administration at Polytechnic University of Catalonia "This book provides valuable insights for absolute IC-beginners as well as for IC-pioneers, like myself, and I highly recommend it to all who are interested in leveraging their company's, regions or nations value creating potential." - Dr. Ante Pulic, Professor of Finance, University of Zagreb, Croatia

• Part I Disciplinary PerspectivesCh 1 An Economics Perspective on Intellectual CapitalCh 2 A Strategy Perspective on Intellectual CapitalCh 3 An Accounting Perspective on Intellectual CapitalCh 4 A Finance Perspective on Intellectual CapitalCh 5 A Reporting Perspective on Intellectual CapitalCh 6 A Marketing Perspective on Intellectual CapitalCh 7 A Human Resource Perspective on Intellectual CapitalCh 8 An Information Systems Perspective on Intellectual CapitalCh 9 A Legal Perspective on Intellectual CapitalCh 10 An Intellectual Property Perspective on Intellectual CapitalPart II Interdisciplinary ViewsCh 11 An Interfirm Perspective on Intellectual CapitalCh 12 A Public Policy Perspective on Intellectual CapitalCh 13 A Knowledge-Based Perspective on Intellectual CapitalCh 14 An Epistemology Perspective on Intellectual CapitalPart III Discussion and Final ThoughtsCh 15 The Evolution and Convergence ofIntellectual Capital as a Theme on Intellectual Capital