Tim Campbell is the former graduate management trainee who wowed Sir Alan Sugar and audiences to win the first UK series of The Apprentice. Tim worked at Amstrad for two years before leaving to set up Bright Ideas Trust with co-author Paul Humphries. Tim is fast developing a reputation as the voice of young Britain and the acceptable face of business. He is a Cabinet Office Social Enterprise Ambassador, the Mayor of London's Ambassador for Youth and Enterprise and was voted a Young Gun by the Growing Business Awards. Paul has bags of experience in developing new businesses, including Opta, which was involved in starting online bank Egg and the sports statistics business Opta Index.

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