Celebrity Bromance and Comradery Capital in Asia

Celia Lam is professor of media and cultural studies at the University of Nottingham Ningbo China. Her research interests focus on popular culture with an emphasis on celebrity and fan studies. Her current research explores the construction and utilisation of commodified celebrity dynamics. Her latest book is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022) co-authored with Jackie Raphael-Luu.Jackie Raphael-Luu is senior lecturer in advertising at the London College of Communication, University of Arts London. Her research interests focus on celebrity studies, sustainability, the environment, activism,endorsements, branding, promotion, and social media trends. Her latest book, co-authored with Celia Lam, is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022).

• 1. Introduction to Celebrity Bromance and Comradery Capital in AsiaCelia Lam and Jackie Raphael-LuuPart 1: Bromance Capital2. Bromancing of the Khans: From Hindi cinema’s brothers in arms to Bollywood bromance!Vikrant Kishore 3. Manufacturing intimacy: The on and offscreen performance of coupledom by Asian BL celebritiesJoyleen Christensen 4. Commodified Desires: Tracing the Economics of BL lakhon through Fan ServiceDania Shaikh5. (Re)scripting comradery capital in a Thai context: Fan-subbing, bromances and porus masculinitiesNarongdej Phanthaphoomme, Nuntiya Doungphummes, and Mark Vicars6. Deconstructing bromances: fan responses to the ending of celebrity bromances in Chinese Boy's Love adapted dramasYizhe Cui and Celia LamPart 2: Comradery Capital7. Comradery Capital: Commodified celebrity interactions in the Crazy Rich Asians castCelia Lam and Jackie Raphael-Luu8. Jury Casting in Sing! China: Validity of Group Celebrity Persona in the study of Comradery Capital across ChinaSevda Kaya Kitinur9. Constructing a Universal Star: The Intersection of Cine-politics and Comradery Capital in Kamal Haasan’s CinemaSony Jalarajan and Adith K Suresh10. Beyond Shim Cheong: Navigation of Gender and Family Ties, A Case Study of North Korean Migrant Women in South Korea’s Digital LandscapeHaelin Jun11. Friendship? No, it is business!: How trainee capital is transformed into celebrity commodity in the K-pop industryHyejin Jo12. ConclusionCelia Lam and Jackie Raphael-LuuIndex