This is an insider's view of what it takes to get elected as governor in the 1990s. Written by the campaign manager of one of the candidates in the 1994 gubernatorial election in Colorado, this book delves into what is required to win the votes. The days of getting a few friends together to run a personal campaign are long gone. Professional fund-raising and media consultants are now necessary to mount an effective campaign, and issues of national significance often predominate over the state's concerns. The author uses his observations, along with personal interviews from all sides, to analyze the election process. He explains that the disturbing trend of turning to out-of-state fund-raising and campaign management to win an election is how state-wide campaigns for office are being 'nationalized'.
