Fabián Echegaray is the Director at Market Analysis, a market research and public opinion company covering Brazil and all major Latin American countries. Echegaray was a lecturer at Trinity College and UFSC (Brazil) on Latin American Politics and Political Psychology, and published dozens of articles in academic and professional journals. He holds a Ph.D. in Political Science from the University of Connecticut.

Echegary does a fine job of reviewing the relevant Western and U.S. voting behavior and Latin American election literature, which informs his arguments and serves as the touchstone for his aggregate and individual models. This monograph should be read by students and scholars of Latin American mass and individual voting behavior and should be referenced by those who seek to test its findings in a more expanded set of cases (elections) that have taken place over the last decade.

• Chapter 1 IntroductionChapter 2 Theories of Electoral Choice and Empirical Research on Elections in Latin AmericaChapter 3 Electoral Choice and Decisional CluesChapter 4 Models of Electoral Choice: Measurement and Empirical DescriptionChapter 5 Aggregate-Level Analysis of Electoral Outcomes in Latin AmericaChapter 6 Talking Contextual Difference into AccountChapter 7 Individual-Level Analysis of Voting Behavior in Three Latin American CountriesChapter 8 Understanding the Basis of Electoral Support in Latin AmericaChapter 9 AppendicesChapter 10 References