Services Marketing and Management

AvAudrey Gilmore

Inbunden, Engelska, 2003

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Beskrivning

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.

Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.

Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.

This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

Produktinformation

Utgivningsdatum:2003-05-15
Mått:170 x 242 x 17 mm
Vikt:550 g
Format:Inbunden
Språk:Engelska
Antal sidor:216
Upplaga:1
Förlag:SAGE Publications
ISBN:9780761941576

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap

Mer om författaren

Professor of services marketing

Recensioner i media

The book is a relatively short but concise guide to the offering of services. Its clear speech and structure quickly help to understand what is needed do market any services. \Personally, I liked the chapter about non-profit services: short, straightforward and focused on the essentials.\The index could be enlarged by referring to similar keywords (e.g. \value\" does not appear but \"Service value\" does)."

Innehållsförteckning

PART ONE: UNDERLYING THEMESUnderpinning Concepts of Services Marketing ManagementEvaluation and Measurements of ServicesPART TWO: MANAGING SERVICESServices Marketing in Specific ContextsThe For-Profit SectorServices Marketing in Specific ContextsThe Not-For-Profit SectorOrganizational Influences on Services ManagementManagement Styles and Emphasis for Services MarketingInternal Marketing in Service OrganizationsManagement Competencies for Services MarketingPART THREE: SERVICE MANAGEMENT ISSUESContemporary Issues in Services MarketingService Marketing ManagementWhat Does the Future Hold?