Professor of services marketing

The book is a relatively short but concise guide to the offering of services. Its clear speech and structure quickly help to understand what is needed do market any services. Personally, I liked the chapter about non-profit services: short, straightforward and focused on the essentials.The index could be enlarged by referring to similar keywords (e.g. "value" does not appear but "Service value" does)."

• PART ONE: UNDERLYING THEMESUnderpinning Concepts of Services Marketing ManagementEvaluation and Measurements of ServicesPART TWO: MANAGING SERVICESServices Marketing in Specific ContextsThe For-Profit SectorServices Marketing in Specific ContextsThe Not-For-Profit SectorOrganizational Influences on Services ManagementManagement Styles and Emphasis for Services MarketingInternal Marketing in Service OrganizationsManagement Competencies for Services MarketingPART THREE: SERVICE MANAGEMENT ISSUESContemporary Issues in Services MarketingService Marketing ManagementWhat Does the Future Hold?

Professor of services marketing

The book is a relatively short but concise guide to the offering of services. Its clear speech and structure quickly help to understand what is needed do market any services. Personally, I liked the chapter about non-profit services: short, straightforward and focused on the essentials.The index could be enlarged by referring to similar keywords (e.g. "value" does not appear but "Service value" does)."

• PART ONE: UNDERLYING THEMESUnderpinning Concepts of Services Marketing ManagementEvaluation and Measurements of ServicesPART TWO: MANAGING SERVICESServices Marketing in Specific ContextsThe For-Profit SectorServices Marketing in Specific ContextsThe Not-For-Profit SectorOrganizational Influences on Services ManagementManagement Styles and Emphasis for Services MarketingInternal Marketing in Service OrganizationsManagement Competencies for Services MarketingPART THREE: SERVICE MANAGEMENT ISSUESContemporary Issues in Services MarketingService Marketing ManagementWhat Does the Future Hold?

Professor of services marketing

The book is a relatively short but concise guide to the offering of services. Its clear speech and structure quickly help to understand what is needed do market any services. Personally, I liked the chapter about non-profit services: short, straightforward and focused on the essentials.The index could be enlarged by referring to similar keywords (e.g. "value" does not appear but "Service value" does)."

• PART ONE: UNDERLYING THEMESUnderpinning Concepts of Services Marketing ManagementEvaluation and Measurements of ServicesPART TWO: MANAGING SERVICESServices Marketing in Specific ContextsThe For-Profit SectorServices Marketing in Specific ContextsThe Not-For-Profit SectorOrganizational Influences on Services ManagementManagement Styles and Emphasis for Services MarketingInternal Marketing in Service OrganizationsManagement Competencies for Services MarketingPART THREE: SERVICE MANAGEMENT ISSUESContemporary Issues in Services MarketingService Marketing ManagementWhat Does the Future Hold?