Audrey Gilmore – författare
Visar alla böcker från författaren Audrey Gilmore. Handla med fri frakt och snabb leverans.
6 produkter
Services Marketing and Management
Inbunden, 2003
3065 kr
Lägg i varukorg
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management …
Services Marketing and Management
Häftad, 2003
1958 kr
Lägg i varukorg
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management …
Qualitative Marketing Research
Av David J. Carson, Audrey Gilmore m. fl.
Inbunden, 2001
2957 kr
Lägg i varukorg
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is …
Qualitative Marketing Research
Av David J. Carson, Audrey Gilmore m. fl.
Häftad, 2001
2015 kr
Lägg i varukorg
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is …
Services Marketing and Management
E-bok, 2003
840 kr
Lägg i varukorg
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management …
Qualitative Marketing Research
Av Kjell Gronhaug, Chad Perry m. fl.
E-bok, 2001
873 kr
Lägg i varukorg
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is …
