Kjell Gronhaug – författare
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5 produkter
Qualitative Marketing Research
Av David J. Carson, Audrey Gilmore m. fl.
Inbunden, 2001
2957 kr
Lägg i varukorg
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is …
Qualitative Marketing Research
Av David J. Carson, Audrey Gilmore m. fl.
Häftad, 2001
2015 kr
Lägg i varukorg
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is …
Research Methods in Business Studies
Av Roger Strange, Kjell Gronhaug m. fl.
E-bok, 2020
772 kr
Lägg i varukorg
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and …
Research Methods in Business Studies
Av Roger Strange, Kjell Gronhaug m. fl.
E-bok, 2020
772 kr
Lägg i varukorg
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and …
Qualitative Marketing Research
Av Kjell Gronhaug, Chad Perry m. fl.
E-bok, 2001
873 kr
Lägg i varukorg
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is …
