Inbunden, Engelska, 1998

Nike Culture

The Sign of the Swoosh

Av Robert Goldman, Stephen Papson

Del i serien Cultural Icons series

2701 kr

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Beskrivning

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.

Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

Produktinformation

Utgivningsdatum: 1998-12-29
Mått: 142 x 229 x undefined mm
Vikt: 630 g
Format: Inbunden
Språk: Engelska
Serie: Cultural Icons series
Antal sidor: 208
Upplaga: 1
Förlag: SAGE Publications
ISBN: 9780761961482

Utforska kategorier

Sociologi

Recensioner i media

`This book is likely to be useful for a range of undergraduate courses, particularly related to sport or the media. It holds the promise of illustrating some key aspects of social and cultural theory in a familiar, even infamous, context: Nike′ - Sport, Education and Society

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