McQuail's Reader in Mass Communication Theory

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

This is an excellent text and will be highly recommended to students.

• PART ONE: ORIGINS AND DEVELOPMENT OF THE FIELD OF STUDYGeneral IntroductionPART TWO: CONCEPTUAL ISSUES AND VARIETIES OF APPROACH - Denis McQuailEditor′s IntroductionMedia Sociology - Todd GitlinThe Dominant ParadigmA Cultural Approach to Communication - James W CareyA `New′ Paradigm? - Liesbet van ZoonenThe Propaganda Model - Edward S HermanA RetrospectivePART THREE: MASS MEDIA AND SOCIETYEditor′s IntroductionThe Mass Society - C Wright MillsThe Communications Revolution - Alvin W GouldnerNews, Public, and IdeologyDefining Media Events - Daniel Dayan and Elihu KatzMedia and Behavior - a missing link - Joshua MeyrowizPART FOUR: FROM OLD TO NEW MEDIAEditor′s IntroductionTowards a New Classification of Tele-Information Services - Jan L Bordewijk and Ben van KaamArtifacts and Paradoxes in New Media - Ronald E RiceThe Internet as Mass Medium - Merrill Morris and Christine OganThe Internet and Forms of Human Association - James SlevinPART FIVE: NORMATIVE THEORYEditor′s IntroductionThe Press and the Public Interest - Everette E DennisA Definitional DilemmaFoundations and Limits of Freedom of the Press - Judith LichtenbergOn Social Responsibility Theory - John C NeroneThe Public Sphere as Historical Narrative - Peter DalhgrenNew Roles for Public Service Television - Jay G Blumler and Wolfgang Hoffmann-ReimPART SIX: GLOBAL MASS COMMUNICATIONEditor′s IntroductionTheorizing the News Agencies - Oliver Boyd-Barrett and Terhi RantanenThe Discourse of Cultural Imperialism - John TomlinsonInternational Communication at the Mass Media Level - Karl Erik RosengrenThe Mythology about Globalization - Marjorie FergusonPART SEVEN: MEDIA ORGANIZATION AND PRODUCTIONEditor′s IntroductionA New Gatekeeping Model - Pamela J ShoemakerMaking News - Gaye TuchmanTime and TypificationsDoes Serving the Market Conflict with Serving the Public? - John H McManusThe Hollywood TV Producer - Muriel G CantorPART EIGHT: MEDIA CONTENTEditor′s IntroductionRhetoric of the Image - Roland BarthesMeaning and Ideology - Judith WilliamsonThe Television Discourse; Encoding and Decoding - Stuart HallThe Ideal Romance - Janice RadwayPART NINE: THE MEDIA AUDIENCEEditor′s IntroductionThree Phases of Reception Studies - Pertti AlasuutariStreamlining `Television Audiences′ - Ien AngFandom as Pathology - Joli JensonThe Consequences of CharacterizationNeeds as an Explanatory Factor of Television Viewing - Celia von FeilitzenThe Future of the Mass Audience - W Russell NeumanPART TEN: MASS MEDIA EFFECTSEditor′s IntroductionPublicity and Pluralistic Ignorance - Elihu KatzNotes on the `Spiral of Silence′Framing - Robert M EntmanTowards Clarification of a Fractured ParadigmChildren and Television Violence in the United States - Ellen Wartella, Adriana Olivarez and Nancy JenningsEntertainment as Media Effect - Dolf Zillmann and Jennings Bryant