Modeline of California

A detailed, never-before-told history of the Modeline Lamp Company,including photographs and exploring its designs, influence on modern lighting, and the storiesbehind its enduring legacy. Readers step into the captivating history of Modeline, the brand thatrevolutionized interior lighting with its stunning midcentury moderndesigns.  Richly illustrated and captivatingly written, Modeline of California: Pioneer of Modern Lightingunveils the yet-untold story of Bernie Roberts and his journey from apenniless machinist to the founder of a company that defined ageneration of design. From its roots in postwar class struggle to itsinfluence on modern marketing and celebrity culture, Modeline of California isan indispensable resource for enthusiasts of architecture, interiordesign, and cultural history. This book covers the drama, creativity, and innovation that made Modeline awellspring of influence, shaping both the modern design movement of the 1950s and today’smainstream lighting trends. Key Features: •    Exclusive historical insights: Reveals the origins of modernlighting and Modeline’s role in defining midcentury modern design•    Celebrity connections: Readers learn of Modeline's influence on Hollywood set decorators, movie stars, and even Muhammad Ali’s connection to the end of Modeline’s reign•    Over 250 high-quality images: Features previously unreleased photos and designs showcasing Modeline’s unique syle•    Cultural impact: Explores Modeline’s legacy in shaping the furniture and lighting industries•    Fascinating narratives: Engaging stories of union clashes,Hollywood connections, and postwar innovation that still shapes themodern world in various domains•    Author's expertise: Written by the foremost authority on Modelineand midcentury modern lighting, who has spent yearsdocumenting the history shared by Modeline’s original families anddesigners A riveting volume that exhumes the legacy of Modelineand uncovers dramatic and pertinent history. Readers can discover whyModeline's timeless designs still captivate collectors and worldwide design enthusiasts today.