MICHAEL G. DOLENCE is president of Michael G. Dolence and Associates. Formerly he served as strategic planning administrator for the California State University, Los Angeles, and as director of research, planning and policy analysis at the Commission on IndepAndent Colleges and Universities in New York.DANIEL JAMES ROWLEY is professor of management in the College of Business at the University of Northern Colorado.HERMAN D. LUJAN Herman D. Lujan is the president emeritus of the University of Northern Colorado and is university distinguished professor of business and public policy.

• Preface xiThe Authors xixIntroduction: The Strategies Planning Process 1Step 1 Developing Key Performances Indicators 15Step 2 Assessing the External Environment 41Step 3 Assessing the Internal Environment 67Step 4 Analyzing Strengths, Weaknesses, Opportunities, and Threats 99Step 5 Generating Ideas 107Step 6 Testing Ideas 123Step 7 Formulating Strategies, Goals, and Objectives 133Step 8 Determining Institutional Readiness for Change 155Step 9 Implementing the Strategy and Documenting Impacts 163Step 10 Evaluating and Revising the Plan 171References 177Index 179