Satisfying Internal Customers First!

Häftad, Engelska, 1994

264 kr

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Beskrivning

This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too.

Produktinformation

Utgivningsdatum:1994-05-28
Mått:180 x 260 x 8 mm
Vikt:270 g
Format:Häftad
Språk:Engelska
Antal sidor:120
Förlag:John Wiley & Sons Inc
ISBN:9780787950828

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

RICHARD CHANG is president and CEO of Richard Chang Associates, Inc., a consulting and publishing firm whose clients include Toshiba, Marriot, Citibank, Fidelity Investments, Nabisco, and McDonald's. He currently serves as chair of the board for the American Society for Training and Development. He lives near Irvine, California.

Innehållsförteckning

1. Introduction. 2. Customer Satisfaction From The Inside Out. 3. Improving Internal Customer Satisfaction -A Model. 4. Step One: Measure External Customer Satisfaction. 5. Step Two: Map The Internal Chain. 6. Step Three: Locate The Critical Links. 7. Step Four: Analyze The Critical Links. 8. Step Five: Resolve Critical Link Issues. 9. Step Six: Evaluate Changes. 10. Summary. Appendix: Reference Materials.