Presidential Campaign Discourse

Kathleen E. Kendall is Associate Professor of Communication at the University at Albany, State University of New York.

"This fresh and different book brings current approaches in political communication to bear on the most recent election in a way that makes the field of political communication accessable to non-specialized readers. Kendall not only provides a variety of very insightful analyses of the 1992 election that will certainly enhance the understanding of that campaign, but she also provides a theoretical framework for studying presidential campaigns without being pretentious about it." — Craig Allen Smith, The University of North Carolina, Greensboro

• Preface Acknowledgments 1. The Problem of Beginnings in New Hampshire: Control over the PlayKathleen E. Kendall 2. The Problem of Getting on the Media Agenda: A Case Study in Competing Logics of Campaign CoverageJoshua Meyrowitz 3. The Incumbent and His Challengers: The Problem of Adapting to Prevailing ConditionsJimmie D. Trent and Judith S. Trent 4. Looking for "The Vision Thing": The Rhetoric of Leadership in the 1992 Presidential ElectionRonald F. Wendt and Gail T. Fairhurst 5. The Battle of Issues and Images: Establishing Interpretive DominanceMary E. Stuckey and Frederick J. Antczak 6. The Debate Challenge: Candidate Strategies in the New Media AgeDiana Owen 7. The Question of a Return to Basic American Values: "My Mother and Winston Churchill" in the Heroic Narratives of Ross Perot's InfomercialsMontague Kern 8. Political Advertising: Strategies for InfluenceMarilyn S. Roberts 9. Rhetorical Strategies for a Culture War: Abortion in the 1992 CampaignRichard B. Gregg 10. Women's Issues, Women's Place: Gender-Related Problems in Presidential CampaignsSuzanne M. Daughton 11. Managing Perceptions of Public Opinion: Candidates' and Journalists' Reactions to the 1992 PollsSandra Bauman and Susan Herbst 12. Presidential Endings: Conceding DefeatPaul E. Corcoran 13. Conclusions: The Struggle for Interpretive DominanceCraig Allen Smith Contributors Index