Engendering Business

"Drawing on a range of primary sources including the archives of major companies, personal papers, trade magazines, photographs, and recorded anecdotes of turn-of-century life and using the extensive secondary literature on women, sex roles, women's work, manhood, business history and material culture, Angel Kwolek-Folland has built up an intricate picture of office life ...(that) is both challenging and innovative" -- Business History In Engendering Business, Angel Kwolek-Folland challenges the notion that neutral market forces shaped American business, arguing instead for the central importance of gender in the rise of the modern corporation. She presents a detailed view of the gendered development of management and male-female job segmentation, while also examining the role of gender in such areas as architectural space, office clothing, and office workers' leisure activities.