"Continue[s] the high quality of previously published volumes in the SAGE series on qualitative research methods. Grant McCracken shows how the long interview can be devised in order to understand respondents in their own terms, the use of prompts to follow-up questions being a particularly important feature. The analysis and writing up of such information is examined in considerable detail and will be of interest to students who are often baffled by qualitative data."

• IntroductionNine Key IssuesThe Four-Step Method of InquiryQuality ControlThe Writing-Up ProcessManaging Qualitative ResearchConclusion

"Continue[s] the high quality of previously published volumes in the SAGE series on qualitative research methods. Grant McCracken shows how the long interview can be devised in order to understand respondents in their own terms, the use of prompts to follow-up questions being a particularly important feature. The analysis and writing up of such information is examined in considerable detail and will be of interest to students who are often baffled by qualitative data."

• IntroductionNine Key IssuesThe Four-Step Method of InquiryQuality ControlThe Writing-Up ProcessManaging Qualitative ResearchConclusion