Durairaj Maheswaran, Sharon Shavitt

"This is a very important book. Its message is that psychology gives inadequate attention to culture, especially macroculture. Ratner's critiques of different approaches to psychology are excellent. This is a great book."—PsycCRITIQUES"The book is very timely in the contemporary context of developing cultural psychology…engaging, substantive, and at times provocative."—Jaan Valsiner, Ph.D.Clark University"This book makes a unique contribution …by drawing out the important connections between culture, psychology, and power…appropriate for undergraduate and graduate courses in cultural psychology …Scholars in cultural psychology...developmental psychology...anthropology, sociology, and even public policy would benefit from reading this book."—Victoria Plaut, Ph.D.College of the Holy Cross"A timely and urgently needed contribution to the field of psychology...a unified, coherent text on cultural psychology."—Glenn Adams, Ph.D.University of Kansas

• Volume 9, Number 2, 2000. Contents: D. Maheswaran, S. Shavitt, Issues and New Directions in Global Consumer Psychology. J.L. Aaker, J. Sengupta, Averaging Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. R. Batra, V. Ramaswamy, D.L. Alden, J-B.E.M. Steenkamp, S. Ramachander, Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. R.P. Bagozzi, N. Wong, S. Abe, M. Bergami, Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. C.L. Wang, T. Bristol, J.C. Mowen, G. Chakraborty, Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self. J.A. Lee, Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer Behavior.

Durairaj Maheswaran, Sharon Shavitt

"This is a very important book. Its message is that psychology gives inadequate attention to culture, especially macroculture. Ratner's critiques of different approaches to psychology are excellent. This is a great book."—PsycCRITIQUES"The book is very timely in the contemporary context of developing cultural psychology…engaging, substantive, and at times provocative."—Jaan Valsiner, Ph.D.Clark University"This book makes a unique contribution …by drawing out the important connections between culture, psychology, and power…appropriate for undergraduate and graduate courses in cultural psychology …Scholars in cultural psychology...developmental psychology...anthropology, sociology, and even public policy would benefit from reading this book."—Victoria Plaut, Ph.D.College of the Holy Cross"A timely and urgently needed contribution to the field of psychology...a unified, coherent text on cultural psychology."—Glenn Adams, Ph.D.University of Kansas

• Volume 9, Number 2, 2000. Contents: D. Maheswaran, S. Shavitt, Issues and New Directions in Global Consumer Psychology. J.L. Aaker, J. Sengupta, Averaging Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. R. Batra, V. Ramaswamy, D.L. Alden, J-B.E.M. Steenkamp, S. Ramachander, Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. R.P. Bagozzi, N. Wong, S. Abe, M. Bergami, Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. C.L. Wang, T. Bristol, J.C. Mowen, G. Chakraborty, Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self. J.A. Lee, Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer Behavior.

Durairaj Maheswaran, Sharon Shavitt

"This is a very important book. Its message is that psychology gives inadequate attention to culture, especially macroculture. Ratner's critiques of different approaches to psychology are excellent. This is a great book."—PsycCRITIQUES"The book is very timely in the contemporary context of developing cultural psychology…engaging, substantive, and at times provocative."—Jaan Valsiner, Ph.D.Clark University"This book makes a unique contribution …by drawing out the important connections between culture, psychology, and power…appropriate for undergraduate and graduate courses in cultural psychology …Scholars in cultural psychology...developmental psychology...anthropology, sociology, and even public policy would benefit from reading this book."—Victoria Plaut, Ph.D.College of the Holy Cross"A timely and urgently needed contribution to the field of psychology...a unified, coherent text on cultural psychology."—Glenn Adams, Ph.D.University of Kansas

• Volume 9, Number 2, 2000. Contents: D. Maheswaran, S. Shavitt, Issues and New Directions in Global Consumer Psychology. J.L. Aaker, J. Sengupta, Averaging Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. R. Batra, V. Ramaswamy, D.L. Alden, J-B.E.M. Steenkamp, S. Ramachander, Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. R.P. Bagozzi, N. Wong, S. Abe, M. Bergami, Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. C.L. Wang, T. Bristol, J.C. Mowen, G. Chakraborty, Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self. J.A. Lee, Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer Behavior.