New Age Capitalism

Making Money East of Eden

AvKimberly J. Lau

Häftad, Engelska, 2000

335 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

E-bok

427 kr

Beskrivning

The pursuit of health and wellness has become a fundamental and familiar part of everyday life in America. We are surrounded by an enticing world of products, practices, and promotions assuring health and happiness-cereal boxes claim that their contents can reduce the risk of heart disease, bars of aromatherapy soap seek to wash away our stresses, newspapers celebrate the wonders of the latest superfoods and herbal remedies. No longer confined to the domain of Western medicine, suggestions for healthy living often turn to alternatives originating in distant times and places, in cultures very different from our own. Diets from ancient or remote groups are presented as cures for everything from colds to cancer; exercise regimens based on Eastern philosophies are heralded as paths to physical health and spiritual wellbeing.In New Age Capitalism, Kimberly Lau examines the ideological work that has created this billion-dollar business and allowed "Eastern" and other non-Western traditions to be coopted by Western capitalism. Extending the orientalist logic to the business of health and wellness, American companies have created a lucrative and competitive market for their products, encouraging consumers to believe that they are making the right choices for personal as well as planetary health. In reality, alternative health practices have been commodified for an American public longing not only for health and wellness but also for authenticity, tradition, and a connection to the cultures of an imagined Edenic past. Although consumers might prefer to buy into "authentic" non-Western therapies, New Age Capitalism argues that the market economy makes this goal unattainable.

Produktinformation

Utgivningsdatum:2000-04-27
Mått:140 x 216 x 14 mm
Vikt:272 g
Format:Häftad
Språk:Engelska
Antal sidor:192
Förlag:University of Pennsylvania Press
ISBN:9780812217292

Utforska kategorier

Ekonomiska system inom Ekonomi och Ledarskap

Mer om författaren

Kimberly J. Lau is Professor of Literature at the University of California, Santa Cruz.

Recensioner i media

"New Age Capitalism reveals the sometimes hilarious ironies and contradictions that come with using the capitalist marketplace as a place to critique capitalism."-Joseph Turow, author of Breaking Up America: Advertisers and the New Media World"New Age Capitalism represents a new, sophisticated-and in many ways daring-extension of folkloric concerns into the arena where ancient traditions, fads, popular culture, global economics, personal taste, and cultural worldview intersect. . . . Lau's compact book is a clever and helpful contribution to this enterprise."-Western Folklore