Sylvia Porter

Tracy Lucht is assistant professor of journalism in the Greenlee School of Journalism and Communication at Iowa State University, USA.

With everyone mad about Mad Men, this book shows how Porter successfully played the gender game in the 1950s, when bright young women were expected to be secretaries or helpers to the men in the publishing world. - Carol Kolmerten, Hood College ""In Sylvia Porter, Tracy Lucht tells the compelling story of pioneering journalist Sylvia Porter and describes how she navigated a male-dominated field to become a leader in business journalism. An excellent account—meticulously researched and comprehensive."" - Marilyn Greenwald, author of A Woman of the Times: Journalism, Feminism and the Career of Charlotte Curtis""Setting out in the 1930s, Sylvia Porter did the unthinkable: she invented a new career—personal finance journalism. Once a household name, Porter has been forgotten. Now, Tracy Lucht reintroduces her, showing us all how one woman negotiated power between the waves of the women’s movement."" - Jane Marcellus, author of Business Girls and Two-Job Wives