Gifford Malone was deputy assistant director of the United States Information Agency and deputy associate director for programs of USIA.

Gifford Malone is superbly qualified to assess the effectiveness with which various administrations have tried to articulate, and garner support for, their foreign policies...He has written an important analysis of what has taken place, and offered some provocative recommendations about how the structure of the government's public diplomacy might be changed. -- John Hughes, THE CHRISTIAN SCIENCE MONITOR Must reading for anyone who seriously questions why America and U.S. policy are not better understood abroad or why the U.S. so often seems hamstrung by parochial concerns. The right structural questions are addressed clearly, concisely and persuasively. -- John Richardson, Former Assistant Secretary of State for Educational and Cultural Affairs (1969-1977) Must reading for anyone who seriously questions why America and U.S. policy are not better understood abroad or why the U.S. so often seems hamstrung by parochial concerns. The right structural questions are addressed clearly, concisely and persuasively. -- John Richardson, Former Assistant Secretary of State for Educational and Cultural Affairs (1969-1977) Gifford Malone is superbly qualified to assess the effectiveness with which various administrations have tried to articulate, and garner support for, their foreign policies...He has written an important analysis of what has taken place, and offered some provocative recommendations about how the structure of the government's public diplomacy might be changed. -- John Hughes, THE CHRISTIAN SCIENCE MONITOR