Educational Marketing

A Business Approach to School-Community Relations

Inbunden, Engelska, 1993

634 kr

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Beskrivning

The American public school system is the biggest business in the world. Too frequently the schools are still thought of as 'the little red schoolhouse' and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right 'consumers.

Produktinformation

Utgivningsdatum:1993-09-14
Mått:152 x 229 x 25 mm
Vikt:454 g
Format:Inbunden
Språk:Engelska
Antal sidor:210
Förlag:University Press of America
ISBN:9780819191458

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Mer om författaren

John H. Holcomb is Director, Cross Timbers School Development Council, Tarleton State University, which is a part of the Texas A&M University system. He is also founder and executive officer of the educational consulting firm, Holcomb and Associates.

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The power of the book lies in the examples of practical approaches borrowed from the business world and adapted by Holcomb to the education community. Aspiring administrators, newly appointed ones, or seasoned veterans will find the book to be a valuable resource as they focus on their schools' academic programs. -- George E. Pawlas, Associate Professor of Educational Leadership, University of Central Florida, Orlando The power of the book lies in the examples of practical approaches borrowed from the business world and adapted by Holcomb to the education community. Aspiring administrators, newly appointed ones, or seasoned veterans will find the book to be a valuable resource as they focus on their schools' academic programs. -- George E. Pawlas, Associate Professor of Educational Leadership, University of Central Florida, Orlando