EU Expansion

The Editor: Lynda Lee Kaid is Professor of Telecommunication at the University of Florida. A Fulbright Scholar, she is the author/editor of more than twenty-five books including The Encyclopedia of Political Communication (forthcoming), The Handbook of Political Communication Research (2004), and Videostyle in Presidential Campaigns (2001).

«As the largest democratic community – and economic market – in the world, the European Union presents a significant topic for analysis. The collection of studies contained in this intriguing book, authored by some of the most noted political communication scholars from throughout Europe and the U.S., argues that citizens within EU member states suffer from a ‘communication deficit’ creating a ‘democratic deficit’ that threatens the future development and perhaps very survival of the EU. This book should be required reading for all who desire a greater understanding of the European Union.» (Mitchell S. McKinney, University of Missouri, Columbia)

• Contents: Lynda Lee Kaid: European Parliamentary Elections: Communicating a Shared Vision for Europe – Timothy McLendon: Institutional and Political Development of the EU – Juri Mykkänen: Untying the Social Bond? Webstyle in the Finnish European Campaign – Colleen Connolly-Ahern/Julio César Herrero: Politics and Impression Management in Spanish Advertising – Frank Esser/Christina Holtz-Bacha/Eva-Maria Lessinger: A Low-Key Affair: German Parties’ TV Advertising – Jürgen Maier/Michaela Maier: The Reception of European Election Campaigns and Political Involvement – Wojciech Cwalina/Andrzej Falkowski: Political TV Advertising in Forming Voters’ Attitudes in Poland – Jolán Róka: Strategic Political Communication Implications in Hungary – Jesper Strömbäck/Lars W. Nord: Still a Second-Order Election: Comparing Swedish Media Coverage of the 2004 European Parliamentary Election and the 2002 National Election – Andrew Paul Williams/Lynda Lee Kaid/Kristen D. Landreville/Juliana Fernandes/Hyun Jung Yun/Drew Bagley/Sarah Urriste: The Representation of European Elections in News Media Coverage around the World – Daniela V. Dimitrova/Monica Postelnicu: Coverage of the Election in Candidate Countries: A View from Bulgaria and Romania – Kaye D. Sweetser/Justin D. Martin/Abby Gail LeGrange: Media Reliance and International Perceptions of the EU among Young People – Joan Solsman/Anne Johnston: Newspaper Coverage of Two U.S. and EU Summits – John C. Tedesco/Emiley M. Baker/Ana Constantinescu/Scott Dunn: The EU and the United States on Terrorism: United We Stand?