A practical and comprehensive review of the many factors businesses must consider when they approach a foreign market...[A]n important tool for any business contemplating operations abroad.-William Colby, former director, U.S. Central Intelligence Agency
David M. Raddock, an adjunct professor at New York University, is president of DMR associates, a political risk analysis and international public relations firm.
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Those who are just beginning the difficult task of exploring markets abroad will find the book essential and those who are old-hands, enlightening.
