“…For a competitive advantage, this book is a must read for any 21st century manager.”— John S. Hendricks, Founder and Chairman, Discovery Communications, Inc. “… an excellent job creating a framework to look at and understand this new world and predict the future that it holds.”— Patrick P. Gelsinger, Senior Vice President, Chief Technology Officer, Intel Corporation “… If you liked Thomas Friedman’s The World is Flat, you’ll love this book.”— William F. Ford, PhD., former CEO of the Federal Reserve Bank of Atlanta “A must read as you contemplate the future of technology development in a ‘Flat World’”.— Promod Haque, Silicon Valley Venture Capitalist "…a fresh new insight to the interplay between technology and competition in this revolution."— David Coffey, Owner, Security Services Network, Inc., 5-time Inc. 500 Award-Winning Entrepreneur “Lee Martin’s unique background which combines tremendous technology knowledge with a common sense business approach has allowed him to explain in everyday terms the significant relationship between business, technology and organizational structure.”— Jimmy Haslam, President, Pilot Travel Centers, USA “A must read for all managers from the first level to the CEO. A definite must read for all U.S. Representatives and Senators…”— Richard Davies, Vice President of North American Manufacturing (retired), Goodyear Tire & Rubber Company. “…the principles of Techonomics will give you and your company or organization a competitive advantage. …The wise reader will put them to use immediately.”— Bill Baxter, Chairman of the Board, Tennessee Valley Authority “… argues convincingly that technology is the driving force behind organizational change. …Entrepreneurs and others will do well to embrace the concept of Techonomics.”— Dr. Loren W. Crabtree, Chancellor, University of Tennessee “… helpful in understanding the increasing complexity and changing dynamics of today’s global economic playing field.”— Frederick H. Forster, Major General (retired), Tennessee Air National Guard “…thought-provoking analytical techniques and metrics to improve both our organizations and our futures.”— James D. Froula, Executive Director, Tau Beta Pi Association

• A Techonomic Primer. Introduction to Techonomics. Seeing the World through Transactions. A Techonomic Perspective of History. Organizational Evolution Resulting from Technological Advancement: A Timeline. Creating Techonomic Metrics. Techonomics at the Turn of the Twenty-First Century. The First Three Laws of Twenty-First-Century Techonomics. Emerging Twenty-First-Century Techonomic Business Models. Emerging Techonomic Trends. Post-Industrial Challenges and Techonomic Answers. Techonomic Market Crises and Recommendations. The Techonomic Future. Appendices. Index.