Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore and the UK. He's the co-founder of Entrevo, the Key Person of Influence Accelerator program/training for entrepreneurs and leaders. Daniel is also the co-founder of Dent Global — the organization which provides the training and services around the Entrevo program. With offices in London, Sydney, Singapore and Tampa, the entrevo program is endorsed by the Institute of Leadership and Management. Daniel is also now a KPMG ambassador and was named as one of the top 25 entrepreneurs in London influencing the business scene (Smith & Williamson Power 100).

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• Introduction 1Part I: Principles for Becoming Oversubscribed 7Principle 1 Only Oversubscribed Businesses Make a Profit 9Principle 2 The Only People That Matter are Your People 23Principle 3 First Make Your Market Then Make Your Sales 37Principle 4 People Buy When the Conditions are Right 53Principle 5 Be Different and Set Your Own Rules 67Principle 6 Value is Created in the Ecosystem 83Principle 7 Meet People Where They Are, Speak to Them in Their Language 97Principle 8 Nothing Beats Being Positively Remarkable 111Part II: The Campaign-Driven Enterprise Method: Turning Principles into Strategy 123Phase 1 Campaign Planning: Know Your Capacity, Who It’s for and When You Can Deliver It 137Phase 2 Build-up: Warming Up the Market while Sending and Collecting Signals 163Phase 3 Oversubscribed Release: Communicating Demand and Supply Tension before Allowing People to Buy 185Phase 4 Sales Follow-Through: Proactively Follow Up with Prospects to Maximise the Effectiveness of Your Campaign 203Phase 5 Celebrate and Innovate 231Part III: You, Your Team and the Times We Live In 243Get ready to Surf the Waves 245Struggle, Lifestyle or Performance? 249The Campaign-Driven Enterprise Team 255One Last Thing: The Chapter I Wrestled With 285Acknowledgements 287About the Author 289Index 303

Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore and the UK. He's the co-founder of Entrevo, the Key Person of Influence Accelerator program/training for entrepreneurs and leaders. Daniel is also the co-founder of Dent Global — the organization which provides the training and services around the Entrevo program. With offices in London, Sydney, Singapore and Tampa, the entrevo program is endorsed by the Institute of Leadership and Management. Daniel is also now a KPMG ambassador and was named as one of the top 25 entrepreneurs in London influencing the business scene (Smith & Williamson Power 100).

Select Guide Rating

• Introduction 1Part I: Principles for Becoming Oversubscribed 7Principle 1 Only Oversubscribed Businesses Make a Profit 9Principle 2 The Only People That Matter are Your People 23Principle 3 First Make Your Market Then Make Your Sales 37Principle 4 People Buy When the Conditions are Right 53Principle 5 Be Different and Set Your Own Rules 67Principle 6 Value is Created in the Ecosystem 83Principle 7 Meet People Where They Are, Speak to Them in Their Language 97Principle 8 Nothing Beats Being Positively Remarkable 111Part II: The Campaign-Driven Enterprise Method: Turning Principles into Strategy 123Phase 1 Campaign Planning: Know Your Capacity, Who It’s for and When You Can Deliver It 137Phase 2 Build-up: Warming Up the Market while Sending and Collecting Signals 163Phase 3 Oversubscribed Release: Communicating Demand and Supply Tension before Allowing People to Buy 185Phase 4 Sales Follow-Through: Proactively Follow Up with Prospects to Maximise the Effectiveness of Your Campaign 203Phase 5 Celebrate and Innovate 231Part III: You, Your Team and the Times We Live In 243Get ready to Surf the Waves 245Struggle, Lifestyle or Performance? 249The Campaign-Driven Enterprise Team 255One Last Thing: The Chapter I Wrestled With 285Acknowledgements 287About the Author 289Index 303