Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby’s first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into 12 languages. His third book, The Behavioral Investor, was Axiom’s best investment book of 2019 and is a comprehensive look at the neurology, physiology and psychology of sound financial decision-making. When he’s not decoding market psychology, Daniel is a husband and father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.

Dr. Daniel Crosby is one of the preeminent behavioral psychologists in investing today, and it shows with this tour de force of how an investor can manage their wealth. With these few simple rules, investors can easily build a framework allowing them to thrive, even when their human instincts try to sabotage their investing. Get this book!

• Acknowledgements Preface or: How I Learned to Stop Worrying and Read this Book Introduction: Of Worms & Wealth Part One. The Rules of Behavioral Self-Management Paradox of Primates & Formalwear Rule #1. You Control What Matters Most Rule #2. You Cannot Do This Alone Rule #3. Trouble Is Opportunity Rule #4. If You're Excited, It's A Bad Idea Rule #5. You Are Not Special Rule #6. Your Life Is The Best Benchmark Rule #7. Forecasting Is For Weathermen Rule #8. Excess Is Never Permanent Rule #9. Diversification Means Always Having To Say You're Sorry Rule #10. Risk Is Not A Squiggly Line Applying the Rules of Behavioral Self-Management Part Two. Behavioral Asset Management The State of Money Management Managing Behavioral Risk The Four Cs of Rule-Based Behavioral Investing The Five Ps of Equity Investing Epilogue. Behavioral Investing in a World Gone Mad Bibliography Index

Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby’s first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into 12 languages. His third book, The Behavioral Investor, was Axiom’s best investment book of 2019 and is a comprehensive look at the neurology, physiology and psychology of sound financial decision-making. When he’s not decoding market psychology, Daniel is a husband and father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.

Dr. Daniel Crosby is one of the preeminent behavioral psychologists in investing today, and it shows with this tour de force of how an investor can manage their wealth. With these few simple rules, investors can easily build a framework allowing them to thrive, even when their human instincts try to sabotage their investing. Get this book!

• Acknowledgements Preface or: How I Learned to Stop Worrying and Read this Book Introduction: Of Worms & Wealth Part One. The Rules of Behavioral Self-Management Paradox of Primates & Formalwear Rule #1. You Control What Matters Most Rule #2. You Cannot Do This Alone Rule #3. Trouble Is Opportunity Rule #4. If You're Excited, It's A Bad Idea Rule #5. You Are Not Special Rule #6. Your Life Is The Best Benchmark Rule #7. Forecasting Is For Weathermen Rule #8. Excess Is Never Permanent Rule #9. Diversification Means Always Having To Say You're Sorry Rule #10. Risk Is Not A Squiggly Line Applying the Rules of Behavioral Self-Management Part Two. Behavioral Asset Management The State of Money Management Managing Behavioral Risk The Four Cs of Rule-Based Behavioral Investing The Five Ps of Equity Investing Epilogue. Behavioral Investing in a World Gone Mad Bibliography Index

Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby’s first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into 12 languages. His third book, The Behavioral Investor, was Axiom’s best investment book of 2019 and is a comprehensive look at the neurology, physiology and psychology of sound financial decision-making. When he’s not decoding market psychology, Daniel is a husband and father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.

Dr. Daniel Crosby is one of the preeminent behavioral psychologists in investing today, and it shows with this tour de force of how an investor can manage their wealth. With these few simple rules, investors can easily build a framework allowing them to thrive, even when their human instincts try to sabotage their investing. Get this book!

• Acknowledgements Preface or: How I Learned to Stop Worrying and Read this Book Introduction: Of Worms & Wealth Part One. The Rules of Behavioral Self-Management Paradox of Primates & Formalwear Rule #1. You Control What Matters Most Rule #2. You Cannot Do This Alone Rule #3. Trouble Is Opportunity Rule #4. If You're Excited, It's A Bad Idea Rule #5. You Are Not Special Rule #6. Your Life Is The Best Benchmark Rule #7. Forecasting Is For Weathermen Rule #8. Excess Is Never Permanent Rule #9. Diversification Means Always Having To Say You're Sorry Rule #10. Risk Is Not A Squiggly Line Applying the Rules of Behavioral Self-Management Part Two. Behavioral Asset Management The State of Money Management Managing Behavioral Risk The Four Cs of Rule-Based Behavioral Investing The Five Ps of Equity Investing Epilogue. Behavioral Investing in a World Gone Mad Bibliography Index