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Beskrivning
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
Contents PrefacePart 1: General Issues Topic in Health Care Marketing Part 2: Marketing Tools in Health Care Part 3: The Marketing Research Part 4: Advertising Part 5: Marketing Applications and Case Studies