ROBERT D. HAY is University Professor of Management at the University of Arkansas, Fayetteville. He is a nationally recognized case researcher, a member of many professional organizations, and has published numerous articles and books, including Sports Law for Educational Institutions (Quorum, 1988).

• Preface Introduction The Nature of Non-Profit Organizations The Nature of Management The Nature of Strategy Determinants of Strategy Formulation The Chief Executive Officer and Team of Managers The Mission and Related Objectives Administrator Appraisal of the NPO's External Environment Administrator Appraisal of the NPO's Internal Environment The Board of Directors Service-Market Match Strategies to Accomplish the NPO's Mission An External Client Evaluation of Strategies to Accomplish the NPO's Mission Maintenance of Market Share, Growth, and Profit Strategies Image, Survival, Quality of Life, and Other Strategies Strategy Integration into Organizational Functions Production/Operations Strategies to Accomplish NPO Objectives Operations and Purchasing Strategies Related to Other Objectives Marketing Strategies Market Mix Strategies--Service, Price, and Promotion Market Mix Strategies--Place, Personnel, and Pecuniary Personnel Objectives and Related Strategies Personnel Strategies for Volunteers Financial Strategies Accounting Implementation of Strategies Strategic Change Implementation Index

ROBERT D. HAY is University Professor of Management at the University of Arkansas, Fayetteville. He is a nationally recognized case researcher, a member of many professional organizations, and has published numerous articles and books, including Sports Law for Educational Institutions (Quorum, 1988).

• Preface Introduction The Nature of Non-Profit Organizations The Nature of Management The Nature of Strategy Determinants of Strategy Formulation The Chief Executive Officer and Team of Managers The Mission and Related Objectives Administrator Appraisal of the NPO's External Environment Administrator Appraisal of the NPO's Internal Environment The Board of Directors Service-Market Match Strategies to Accomplish the NPO's Mission An External Client Evaluation of Strategies to Accomplish the NPO's Mission Maintenance of Market Share, Growth, and Profit Strategies Image, Survival, Quality of Life, and Other Strategies Strategy Integration into Organizational Functions Production/Operations Strategies to Accomplish NPO Objectives Operations and Purchasing Strategies Related to Other Objectives Marketing Strategies Market Mix Strategies--Service, Price, and Promotion Market Mix Strategies--Place, Personnel, and Pecuniary Personnel Objectives and Related Strategies Personnel Strategies for Volunteers Financial Strategies Accounting Implementation of Strategies Strategic Change Implementation Index

ROBERT D. HAY is University Professor of Management at the University of Arkansas, Fayetteville. He is a nationally recognized case researcher, a member of many professional organizations, and has published numerous articles and books, including Sports Law for Educational Institutions (Quorum, 1988).

• Preface Introduction The Nature of Non-Profit Organizations The Nature of Management The Nature of Strategy Determinants of Strategy Formulation The Chief Executive Officer and Team of Managers The Mission and Related Objectives Administrator Appraisal of the NPO's External Environment Administrator Appraisal of the NPO's Internal Environment The Board of Directors Service-Market Match Strategies to Accomplish the NPO's Mission An External Client Evaluation of Strategies to Accomplish the NPO's Mission Maintenance of Market Share, Growth, and Profit Strategies Image, Survival, Quality of Life, and Other Strategies Strategy Integration into Organizational Functions Production/Operations Strategies to Accomplish NPO Objectives Operations and Purchasing Strategies Related to Other Objectives Marketing Strategies Market Mix Strategies--Service, Price, and Promotion Market Mix Strategies--Place, Personnel, and Pecuniary Personnel Objectives and Related Strategies Personnel Strategies for Volunteers Financial Strategies Accounting Implementation of Strategies Strategic Change Implementation Index