Managerial Economics

Ivan Png is a Distinguished Professor in the School of Business and Department of Economics at the National University of Singapore. Previously, Dr. Png was a faculty member at the Anderson School, University of California, Los Angeles (1985–1996) and the Hong Kong University of Science and Technology (1993–1996), and Visiting Professor at the Cornell Dyson School (2016). His book, Managerial Economics, has been published in multiple editions and adapted into Chinese (traditional and simplified characters). He is the Principal Investigator of a S$4.75 million project, SPIRE (Service Productivity and Innovation Research), funded by the Social Sciences Research Council, Singapore, 2017–2022.

"This book is full of engaging real-world examples that will help bring economic concepts to life for business students. Each chapter starts with an interesting motivating case, and additional entertaining examples are presented throughout. As a textbook, it provides a comprehensive coverage of relevant microeconomics topics with explanations that are intuitive, clear and concise."Jaimie Lien, Assistant Professor, Chinese University of Hong Kong "Ivan Png's book has an engaging selection of international business case studies combined with fundamental microeconomics tools. Concepts are presented in an intuitive way, the exercises explore them in depth, and the supplementary materials provide a richer learning experience. Any student of business with an interest in economics should start from this book."Isleide Zissimos, University of Warwick"I have been using Ivan Png’s book for 14 years for MBA teaching in Hong Kong and Shanghai. Light in mathematics and calculation, it is very user-friendly, a rare feature among numerous textbooks in the market on managerial economics. The many up-to-date examples from the Asia Pacific region make it particularly relevant for MBA students from the region."Wen Zhou, Associate Professor, University of Hong Kong

• 1. Introduction to Managerial Economics  Part I: Competitive Markets  2. Demand  3. Elasticity  4. Supply  5. Market Equilibrium  Part II: Market Power  6. Costs  7. Monopoly  8. Pricing  9. Strategic Thinking  Part III: Imperfect Markets  10. Externalities  11. Asymmetric Information  12. Incentives and Organization  13. Regulation