Ivan Png – författare

Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised withan introductory chapter emphasizing decision-making and behavioral biases,intensive application to current business and economic issues including technology, globalization, and pandemics,a closing chapter highlighting business responses to climate change,a streamlined presentation focusing on the economics that managers need to know. As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications.The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.The book provides truly useful economics for managers. In the words of one professor, "I can use your book for serious conversation with adult students."

Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised withan introductory chapter emphasizing decision-making and behavioral biases,intensive application to current business and economic issues including technology, globalization, and pandemics,a closing chapter highlighting business responses to climate change,a streamlined presentation focusing on the economics that managers need to know. As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications.The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.The book provides truly useful economics for managers. In the words of one professor, "I can use your book for serious conversation with adult students."

Now in its seventh edition, Ivan Png’s Managerial Economics has been extensively revised with newrunning case study on competition in large language models among OpenAI, Anthropic, and DeepSeek,section on the experience curve,chapter on oligopoly.As always, the text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics and uses actual management applications from across the world.The seventh edition is enhanced with fresh mini-cases and discussion questions, as well as detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

Now in its seventh edition, Ivan Png’s Managerial Economics has been extensively revised with newrunning case study on competition in large language models among OpenAI, Anthropic, and DeepSeek,section on the experience curve,chapter on oligopoly.As always, the text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics and uses actual management applications from across the world.The seventh edition is enhanced with fresh mini-cases and discussion questions, as well as detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.