Subrata Chattopadhyay is an MSc, MBA, PhD from IIT-ISM Dhanbad. Adept at innovative teaching practices he is highly networked with the industry. He not only teaches but also practices and his students’ do adore him for the same. He has contributed in more than 30 International Journals and has published more than 23 papers in seminars and conferences. Besides, he has authored 3 books on Computations in Estate Management, Transport Management and Values and Ethics for Engineers and Managers. He is associated as life member with ISTD, CMA, PRSI, NIPM, NHRD, NFED, ISABS and does mentoring and consulting for various Organisations. Sundeep Singh Sondhi is Head of Department of the Business Administration Department of UEM Kolkata, India.Arunava Dalal is an Assistant Professor within the Business Administration Department of UEM Kolkata, India.

• I. SUSTAINABLE CONSUMER CULTURE Chapter 1. Understanding the nuances influencing sustainable Consumer Online Brand EngagementSubhajit Bhattacharya and Subrata ChattopadhyayII. THE NEW CONSUMPTION PATTERNSChapter 2. Towards Sustainable Practices during Covid-19: Addressing Consumer Attitudes and Preferences towards Food Waste Prevention in Restaurants under the ‘new normal’Samuel S Mitra, Shivaji Banerjee and Peter Arockiam. AChapter 3. A study on the consumers’ satisfaction of fintech solutions provided by an Indian major Bank during covid timesAjay Kumar Ganguly and Subrata ChattopadhyayIII. GREEN MARKETING Chapter 4. Young Consumer’s Green Purchasing Behaviour with Reference to Green Marketing Udit Chawla, Sonam Choudhary and Varsha MishraChapter 5. Green Marketing -: A Study of Consumer Perception with the help of demographic factors in Kolkata, West BengalJyoti Shawa, Aditya Vikram Singh, Vishal Chowdhary and Ayus MehtaIV. POST COVID – MARKETING VALUES Chapter 6. Factors Triggering Panic: Buying Behaviour among Indian Consumers during CO Kamalika Dasgupta and Indrani DasguptaChapter 7. Factors Influencing the Growth of E-Pharmacy during Pandemic Times in IndiaNiharika and Vinod SharmaChapter 8. When the Going Gets Tough, the Tough Gets Going – A Study on Healthcare, Societal and Financial Challenges Faced by Survivors of Covid-19 Mitali Sengupta, Arijit Roy, Saikat Gupta, Satyajit Chakrabarti and Indraneel MukhopadhyayV. SUSTAINABLE OPPORTUNITIESChapter 9. Sustainability Consciousness: Exploring Consumer’s Commitment to Sustainability Ideals and its role in Purchase of Sustainable Beauty ProductsKavya YandamuriChapter 10. Building Skills for Sustainable Development - A key for business excellenceSushmita Choudhury and Anirban DattaChapter 11. A Study to understand the behavior of Indian Consumers towards the Sustainable attributes of Hotel IndustrySrishti Agarwal, Priyanka Kokatnur and Ajitha PrabhakarChapter 12. Primer on the Sustainable ConsumptionSadia IslamChapter 13. Understanding Bullwhip Effects in Vegetable and Fish Supply Chain and providing sustainable marketing solutions: A study on the Cachar District of AssamDhritiman Chanda, Nilanjan Mazumdar and D. GhoshChapter 14. Exploring the Determinants towards Sustainable Growth in Handicraft SectorDilip KumarVI. SUSTAINABLE BUSINESS STRATEGY Chapter 15. Scope & Issuance of Green Bonds in India and Abroad (So Far)- An Introspection Towards the Existing Literature Suchandra Bose and Joysri DattaChapter 16. Value Chain Analysis of Agri-commodities: A Systematic Review of Mangoes in IndiaAurobindo S Kiriyakere and Pratika MishraChapter 17. A Cognitive Study of Sustainable Strategy Restructuring and Business Value Development for Travel and Tourism Industry in the light of "Airbnb" CatastropheShivaji Banerjee, Mohua Banerjee and Tripshita SahaChapter 18. Factors of Self congruity and personality traits in conjunction and its impact on buying behavior of Gen Z towards Personal care beauty products.Kadheeja Faheema, A.S.Suresh and Vinod SharmaChapter 19. Ecologisation in Marketing: A Realm of Disaster Risk Reduction and Business ContinuityRajib Gupta and Arup BarmanChapter 20. Mystery behind the Success Story of ‘Mad-at-You (MAY)’- Musings from world class Viral Marketing Efforts Rajib DuttaChapter 21. Factors affecting the Diffusion of Private-Label Brands: A Review of LiteratureSubhanan Dey and M Rajkumar Chapter 22. Integration of Sustainability in Business Through FinanceMahesh Kumar.T and Manjari SharmaChapter 23. A Study on Sustainable Working Capital Composition and Financing Pattern of Non-Financial Industries in IndiaPinku PaulIndex

Subrata Chattopadhyay is an MSc, MBA, PhD from IIT-ISM Dhanbad. Adept at innovative teaching practices he is highly networked with the industry. He not only teaches but also practices and his students’ do adore him for the same. He has contributed in more than 30 International Journals and has published more than 23 papers in seminars and conferences. Besides, he has authored 3 books on Computations in Estate Management, Transport Management and Values and Ethics for Engineers and Managers. He is associated as life member with ISTD, CMA, PRSI, NIPM, NHRD, NFED, ISABS and does mentoring and consulting for various Organisations. Sundeep Singh Sondhi is Head of Department of the Business Administration Department of UEM Kolkata, India.Arunava Dalal is an Assistant Professor within the Business Administration Department of UEM Kolkata, India.

• I. SUSTAINABLE CONSUMER CULTURE Chapter 1. Understanding the nuances influencing sustainable Consumer Online Brand EngagementSubhajit Bhattacharya and Subrata ChattopadhyayII. THE NEW CONSUMPTION PATTERNSChapter 2. Towards Sustainable Practices during Covid-19: Addressing Consumer Attitudes and Preferences towards Food Waste Prevention in Restaurants under the ‘new normal’Samuel S Mitra, Shivaji Banerjee and Peter Arockiam. AChapter 3. A study on the consumers’ satisfaction of fintech solutions provided by an Indian major Bank during covid timesAjay Kumar Ganguly and Subrata ChattopadhyayIII. GREEN MARKETING Chapter 4. Young Consumer’s Green Purchasing Behaviour with Reference to Green Marketing Udit Chawla, Sonam Choudhary and Varsha MishraChapter 5. Green Marketing -: A Study of Consumer Perception with the help of demographic factors in Kolkata, West BengalJyoti Shawa, Aditya Vikram Singh, Vishal Chowdhary and Ayus MehtaIV. POST COVID – MARKETING VALUES Chapter 6. Factors Triggering Panic: Buying Behaviour among Indian Consumers during CO Kamalika Dasgupta and Indrani DasguptaChapter 7. Factors Influencing the Growth of E-Pharmacy during Pandemic Times in IndiaNiharika and Vinod SharmaChapter 8. When the Going Gets Tough, the Tough Gets Going – A Study on Healthcare, Societal and Financial Challenges Faced by Survivors of Covid-19 Mitali Sengupta, Arijit Roy, Saikat Gupta, Satyajit Chakrabarti and Indraneel MukhopadhyayV. SUSTAINABLE OPPORTUNITIESChapter 9. Sustainability Consciousness: Exploring Consumer’s Commitment to Sustainability Ideals and its role in Purchase of Sustainable Beauty ProductsKavya YandamuriChapter 10. Building Skills for Sustainable Development - A key for business excellenceSushmita Choudhury and Anirban DattaChapter 11. A Study to understand the behavior of Indian Consumers towards the Sustainable attributes of Hotel IndustrySrishti Agarwal, Priyanka Kokatnur and Ajitha PrabhakarChapter 12. Primer on the Sustainable ConsumptionSadia IslamChapter 13. Understanding Bullwhip Effects in Vegetable and Fish Supply Chain and providing sustainable marketing solutions: A study on the Cachar District of AssamDhritiman Chanda, Nilanjan Mazumdar and D. GhoshChapter 14. Exploring the Determinants towards Sustainable Growth in Handicraft SectorDilip KumarVI. SUSTAINABLE BUSINESS STRATEGY Chapter 15. Scope & Issuance of Green Bonds in India and Abroad (So Far)- An Introspection Towards the Existing Literature Suchandra Bose and Joysri DattaChapter 16. Value Chain Analysis of Agri-commodities: A Systematic Review of Mangoes in IndiaAurobindo S Kiriyakere and Pratika MishraChapter 17. A Cognitive Study of Sustainable Strategy Restructuring and Business Value Development for Travel and Tourism Industry in the light of "Airbnb" CatastropheShivaji Banerjee, Mohua Banerjee and Tripshita SahaChapter 18. Factors of Self congruity and personality traits in conjunction and its impact on buying behavior of Gen Z towards Personal care beauty products.Kadheeja Faheema, A.S.Suresh and Vinod SharmaChapter 19. Ecologisation in Marketing: A Realm of Disaster Risk Reduction and Business ContinuityRajib Gupta and Arup BarmanChapter 20. Mystery behind the Success Story of ‘Mad-at-You (MAY)’- Musings from world class Viral Marketing Efforts Rajib DuttaChapter 21. Factors affecting the Diffusion of Private-Label Brands: A Review of LiteratureSubhanan Dey and M Rajkumar Chapter 22. Integration of Sustainability in Business Through FinanceMahesh Kumar.T and Manjari SharmaChapter 23. A Study on Sustainable Working Capital Composition and Financing Pattern of Non-Financial Industries in IndiaPinku PaulIndex

Subrata Chattopadhyay is an MSc, MBA, PhD from IIT-ISM Dhanbad. Adept at innovative teaching practices he is highly networked with the industry. He not only teaches but also practices and his students’ do adore him for the same. He has contributed in more than 30 International Journals and has published more than 23 papers in seminars and conferences. Besides, he has authored 3 books on Computations in Estate Management, Transport Management and Values and Ethics for Engineers and Managers. He is associated as life member with ISTD, CMA, PRSI, NIPM, NHRD, NFED, ISABS and does mentoring and consulting for various Organisations. Sundeep Singh Sondhi is Head of Department of the Business Administration Department of UEM Kolkata, India.Arunava Dalal is an Assistant Professor within the Business Administration Department of UEM Kolkata, India.

• I. SUSTAINABLE CONSUMER CULTURE Chapter 1. Understanding the nuances influencing sustainable Consumer Online Brand EngagementSubhajit Bhattacharya and Subrata ChattopadhyayII. THE NEW CONSUMPTION PATTERNSChapter 2. Towards Sustainable Practices during Covid-19: Addressing Consumer Attitudes and Preferences towards Food Waste Prevention in Restaurants under the ‘new normal’Samuel S Mitra, Shivaji Banerjee and Peter Arockiam. AChapter 3. A study on the consumers’ satisfaction of fintech solutions provided by an Indian major Bank during covid timesAjay Kumar Ganguly and Subrata ChattopadhyayIII. GREEN MARKETING Chapter 4. Young Consumer’s Green Purchasing Behaviour with Reference to Green Marketing Udit Chawla, Sonam Choudhary and Varsha MishraChapter 5. Green Marketing -: A Study of Consumer Perception with the help of demographic factors in Kolkata, West BengalJyoti Shawa, Aditya Vikram Singh, Vishal Chowdhary and Ayus MehtaIV. POST COVID – MARKETING VALUES Chapter 6. Factors Triggering Panic: Buying Behaviour among Indian Consumers during CO Kamalika Dasgupta and Indrani DasguptaChapter 7. Factors Influencing the Growth of E-Pharmacy during Pandemic Times in IndiaNiharika and Vinod SharmaChapter 8. When the Going Gets Tough, the Tough Gets Going – A Study on Healthcare, Societal and Financial Challenges Faced by Survivors of Covid-19 Mitali Sengupta, Arijit Roy, Saikat Gupta, Satyajit Chakrabarti and Indraneel MukhopadhyayV. SUSTAINABLE OPPORTUNITIESChapter 9. Sustainability Consciousness: Exploring Consumer’s Commitment to Sustainability Ideals and its role in Purchase of Sustainable Beauty ProductsKavya YandamuriChapter 10. Building Skills for Sustainable Development - A key for business excellenceSushmita Choudhury and Anirban DattaChapter 11. A Study to understand the behavior of Indian Consumers towards the Sustainable attributes of Hotel IndustrySrishti Agarwal, Priyanka Kokatnur and Ajitha PrabhakarChapter 12. Primer on the Sustainable ConsumptionSadia IslamChapter 13. Understanding Bullwhip Effects in Vegetable and Fish Supply Chain and providing sustainable marketing solutions: A study on the Cachar District of AssamDhritiman Chanda, Nilanjan Mazumdar and D. GhoshChapter 14. Exploring the Determinants towards Sustainable Growth in Handicraft SectorDilip KumarVI. SUSTAINABLE BUSINESS STRATEGY Chapter 15. Scope & Issuance of Green Bonds in India and Abroad (So Far)- An Introspection Towards the Existing Literature Suchandra Bose and Joysri DattaChapter 16. Value Chain Analysis of Agri-commodities: A Systematic Review of Mangoes in IndiaAurobindo S Kiriyakere and Pratika MishraChapter 17. A Cognitive Study of Sustainable Strategy Restructuring and Business Value Development for Travel and Tourism Industry in the light of "Airbnb" CatastropheShivaji Banerjee, Mohua Banerjee and Tripshita SahaChapter 18. Factors of Self congruity and personality traits in conjunction and its impact on buying behavior of Gen Z towards Personal care beauty products.Kadheeja Faheema, A.S.Suresh and Vinod SharmaChapter 19. Ecologisation in Marketing: A Realm of Disaster Risk Reduction and Business ContinuityRajib Gupta and Arup BarmanChapter 20. Mystery behind the Success Story of ‘Mad-at-You (MAY)’- Musings from world class Viral Marketing Efforts Rajib DuttaChapter 21. Factors affecting the Diffusion of Private-Label Brands: A Review of LiteratureSubhanan Dey and M Rajkumar Chapter 22. Integration of Sustainability in Business Through FinanceMahesh Kumar.T and Manjari SharmaChapter 23. A Study on Sustainable Working Capital Composition and Financing Pattern of Non-Financial Industries in IndiaPinku PaulIndex