Subrata Chattopadhyay – författare

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioeconomic development of societies and communities. This book provides insights into recent trends, issues, and challenges in embracing these practices, while promoting growth and innovation in business.The COVID-19 pandemic has redefined the necessity of implementing sustainable practices. This book looks at the process, implementation, and evaluation of sustainable practices in the social and commercial sectors in recent years. With case studies from different industries, these chapters explore and document creative applications of effective measures to chart out financial growth for businesses while reducing carbon emissions, focusing on corporate social responsibility, and working toward socio-economic sustainability for workers and communities, among others. They also examine how these innovative strategies can be scaled up and applied across diverse industries, for small and large businesses, and in different economic environments.Part of the Contemporary Management Practices series, this book will be useful to practising managers, researchers, and students who are interested in business strategy, financial strategy, and social inclusion. It will be especially of use to those working in the areas of corporate governance, corporate social responsibility, green marketing, corporate finance, and organizational performance.

Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioeconomic development of societies and communities. This book provides insights into recent trends, issues, and challenges in embracing these practices, while promoting growth and innovation in business.The COVID-19 pandemic has redefined the necessity of implementing sustainable practices. This book looks at the process, implementation, and evaluation of sustainable practices in the social and commercial sectors in recent years. With case studies from different industries, these chapters explore and document creative applications of effective measures to chart out financial growth for businesses while reducing carbon emissions, focusing on corporate social responsibility, and working toward socio-economic sustainability for workers and communities, among others. They also examine how these innovative strategies can be scaled up and applied across diverse industries, for small and large businesses, and in different economic environments.Part of the Contemporary Management Practices series, this book will be useful to practising managers, researchers, and students who are interested in business strategy, financial strategy, and social inclusion. It will be especially of use to those working in the areas of corporate governance, corporate social responsibility, green marketing, corporate finance, and organizational performance.

This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly practices into digital transformation initiatives, enabling brands to significantly reduce their environmental carbon footprint while simultaneously accelerating profitable growth and market expansion. Using real-world case studies and future-forward trends, the book shows how businesses can lead in both innovation and sustainability. Perfect for marketers, entrepreneurs, and business leaders, EcoFusion Marketing offers the tools to create resilient, green brands that thrive in the evolving marketplace and contribute to a sustainable future.Part of the Contemporary Management Practices series, this book will be of interest to students and researchers of marketing, marketing communication, consumer behaviour, marketing management as well as professionals seeking to improve the competitive advantage of their organisations.

Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public.The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.

The corporate environment today is rapidly evolving, and it is of vital importance to organizations that they keep abreast with this evolution. A major point of struggle for most organizations is to navigate complex markets, new technologies, and shifting client demands in a highly competitive environment. Agile business approaches may just be the answer, as they promote transformation, innovation, and sustainable growth in response to these dynamic pressures.This new book, Agile Business Transformations: Priorities, Lessons, and Practices, is a compilation of valuable opinions, case studies, and best practices of academics, professionals, and thought leaders who have worked on the agile transformation path, emphasizing a sustainability perspective in a dynamic world. It is a road map for businesses looking to successfully launch, carry out, and optimize agile programs. The book delves deeply into the core of agile ideas, methods, and frameworks, showing how they can be modified and put into practice to suit various business domains and operational scales.The book offers insightful perspectives on agile approaches and their significant influence on numerous facets of contemporary businesses, such as project management, product development, human resources, customer engagement, and strategic planning. It illustrates the real-world struggles faced by businesses and the challenges and accomplishments experienced by organizations from a variety of industries in their agile transformations. The book offers examples of agile transformations in the form of sustainable food delivery apps, green marketing strategies, eco-friendly transportation, ecologically intensive farming, regenerative farming and more. It details the factors, challenges, and opportunities that sustainable approaches bring to businesses.An extremely enlightening work, prepared through the contributions of various authors from different countries, this book is sure to contribute immensely to the knowledge of research scholars, business students, marketing professionals, marketing academicians as well as businesses struggling with adaptation issues.

This book is a collection of selected high-quality research papers presented at the International Conference on Industrial Instrumentation and Control (ICI2C 2021), organized by the Department of Applied Electronics & Instrumentation Engineering, RCC Institute of Information Technology, Kolkata, India, during 20–August 22, 2021.