Dominic Appiah – författare
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4 produkter
EcoFusion Marketing
Strategies for Industry 4.0 Sustainability
Av Sujit Dutta, Dipak Saha m. fl.
E-bok, 2026
856 kr
Lägg i varukorg
This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies. This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly …
EcoFusion Marketing
Strategies for Industry 4.0 Sustainability
Av Sujit Dutta, Dipak Saha m. fl.
E-bok, 2026
838 kr
Lägg i varukorg
This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies. This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly …
EcoFusion Marketing
Strategies for Industry 4.0 Sustainability
Av Udit Chawla, Dominic Appiah m. fl.
Inbunden, 2026
2585 kr
Lägg i varukorg
This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly …
Smartphone Marketing
Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age
Av Dominic Appiah, Wilson Ozuem
Inbunden, 2027
499 kr
Kommande
This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape purchase intentions, consumer decision-making, brand relationships, and value creation. The …