Dipak Saha – författare

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy.

Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy.

Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.

This book presents different perspectives in finance and the adoption of digital tools in business in India.

It discusses key issues in strategy, organisation, and management for businesses focussing on practical and actionable guidance and innovative tools which offer insights into the formulation and implementation of effective strategies and solutions. The book also looks at the adoption of new digital tools and strategies in different areas of business and management and ways in which these tools can be employed in business analysis, strategy, risk assessment, and management. It presents an overview of the application of new technologies in the industrial, banking, corporate, and agriculture sectors, among others, all aimed at increasing performance and profitability, assessing financial risk and volatility, and improving customer and employee experience.

Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers, and students who are interested in business and financial strategy, social inclusion, e-business, social entrepreneurship, information management, finance, and banking.

This book presents different perspectives in finance and the adoption of digital tools in business in India.

It discusses key issues in strategy, organisation, and management for businesses focussing on practical and actionable guidance and innovative tools which offer insights into the formulation and implementation of effective strategies and solutions. The book also looks at the adoption of new digital tools and strategies in different areas of business and management and ways in which these tools can be employed in business analysis, strategy, risk assessment, and management. It presents an overview of the application of new technologies in the industrial, banking, corporate, and agriculture sectors, among others, all aimed at increasing performance and profitability, assessing financial risk and volatility, and improving customer and employee experience.

Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers, and students who are interested in business and financial strategy, social inclusion, e-business, social entrepreneurship, information management, finance, and banking.

Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.

The integration of agile sustainable practices, which include increasing responsiveness, effectiveness, and adaptability in procedures and decision-making, is not just a smart strategic move but is essential for organizations looking to build lasting value. Agility and sustainability work in congruence to help firms meet demands, manage the intricacies of today’s economic environment, and take concrete steps towards caring for the health of the earth and its people. This book deals with sustainable practices in marketing, HR, and finance and offers effective strategies and tools for the integration of agility and sustainability in a variety of businesses. Presenting both the theoretical and practical perspectives, this volume will help in creating real commercial benefit by combining social and environmental responsibility with flexibility.

Part of the Contemporary Management Practices series, this book will be useful to industry practitioners, researchers, and students who are interested in business and financial strategy, sustainable marketing, sustainable HR, sustainable finance, business value, adaptability, and management.

Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.

The integration of agile sustainable practices, which include increasing responsiveness, effectiveness, and adaptability in procedures and decision-making, is not just a smart strategic move but is essential for organizations looking to build lasting value. Agility and sustainability work in congruence to help firms meet demands, manage the intricacies of today’s economic environment, and take concrete steps towards caring for the health of the earth and its people. This book deals with sustainable practices in marketing, HR, and finance and offers effective strategies and tools for the integration of agility and sustainability in a variety of businesses. Presenting both the theoretical and practical perspectives, this volume will help in creating real commercial benefit by combining social and environmental responsibility with flexibility.

Part of the Contemporary Management Practices series, this book will be useful to industry practitioners, researchers, and students who are interested in business and financial strategy, sustainable marketing, sustainable HR, sustainable finance, business value, adaptability, and management.

This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.

This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly practices into digital transformation initiatives, enabling brands to significantly reduce their environmental carbon footprint while simultaneously accelerating profitable growth and market expansion. Using real-world case studies and future-forward trends, the book shows how businesses can lead in both innovation and sustainability. Perfect for marketers, entrepreneurs, and business leaders, EcoFusion Marketing offers the tools to create resilient, green brands that thrive in the evolving marketplace and contribute to a sustainable future.

Part of the Contemporary Management Practices series, this book will be of interest to students and researchers of marketing, marketing communication, consumer behaviour, marketing management as well as professionals seeking to improve the competitive advantage of their organisations.

This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.

This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly practices into digital transformation initiatives, enabling brands to significantly reduce their environmental carbon footprint while simultaneously accelerating profitable growth and market expansion. Using real-world case studies and future-forward trends, the book shows how businesses can lead in both innovation and sustainability. Perfect for marketers, entrepreneurs, and business leaders, EcoFusion Marketing offers the tools to create resilient, green brands that thrive in the evolving marketplace and contribute to a sustainable future.

Part of the Contemporary Management Practices series, this book will be of interest to students and researchers of marketing, marketing communication, consumer behaviour, marketing management as well as professionals seeking to improve the competitive advantage of their organisations.

Indigenous communities globally struggle to preserve their cultural heritage amidst a modern landscape shaped by technological advancement and free market capitalism. In today''s globalized economy, Indigenous knowledge intersects with domains like finance, artificial intelligence (AI), machine learning (ML), technology, consumer behavior, and the marketing industry.

In Indigenous Empowerment through Human-Machine Interactions: The Challenges and Strategies from Business Lenses, an international group of scholars takes an interdisciplinary approach to deciphering the complexities that arise from the convergence of modern technology and traditional Indigenous knowledge. By integrating disciplines such as finance, technology, consumer behavior, and marketing within the context of Indigenous empowerment, this groundbreaking work pioneers new insights into how these elements can synergize for sustainable development.

Indigenous Empowerment through Human-Machine Interactions serves as a bridge between academia, policymaking, and Indigenous leadership, offering a practical guide for policymakers and professionals seeking to engage with Indigenous communities in meaningful ways.

Indigenous communities globally struggle to preserve their cultural heritage amidst a modern landscape shaped by technological advancement and free market capitalism. In today''s globalized economy, Indigenous knowledge intersects with domains like finance, artificial intelligence (AI), machine learning (ML), technology, consumer behavior, and the marketing industry.

In Indigenous Empowerment through Human-Machine Interactions: The Challenges and Strategies from Business Lenses, an international group of scholars takes an interdisciplinary approach to deciphering the complexities that arise from the convergence of modern technology and traditional Indigenous knowledge. By integrating disciplines such as finance, technology, consumer behavior, and marketing within the context of Indigenous empowerment, this groundbreaking work pioneers new insights into how these elements can synergize for sustainable development.

Indigenous Empowerment through Human-Machine Interactions serves as a bridge between academia, policymaking, and Indigenous leadership, offering a practical guide for policymakers and professionals seeking to engage with Indigenous communities in meaningful ways.

This book is a compilation of transferable insights relevant to the dynamics of the current Asian business sector. It is a tool to develop a deep insight and formulate an appropriate roadmap to align with the post-pandemic business trends in the Asian market. The book is also a reflection of how innovation and resilience are actively driving the current Asian businesses. The major trends that have been identified in Asian markets have been in the fields of technology application, innovations, change in the patterns of demands towards sustainable choices, value-chain re-engineering and a growing consciousness about ethical choices. The volume empowers readers to take actionable steps towards creating sustainable business solutions, while also providing the opportunity to explore evolving perspectives on Asian market during the current period of disruption and how it has impacted businesses. 

This book will enhance the competency of young start-up ventures, budding entrepreneurs from Asian and non-Asian markets, SMEs and mid-level practitioners to manage and drive their organizations towards future sustainability in ensuring the value driven eco-system. This book will also be a guiding principle for the academics to undertake research on Asian market towards development of new solutions and actional strategies in addition to existing solutions.