Indrajit Ghosal – författare

This new volume is an essential source of research on how to speed up business growth through technological innovation and knowledge generation. The varied topics under the umbrella of sustainable innovation in business include bitcoin as a global currency, using smart technology in small and medium enterprises, managing disinformation through big data, metrics of cloud computing platforms, wearable technology, social media marketing as a tool in consumer decision-making, and more. The chapters explore using digital transformation as a technology roadmap to set Industry 4.0 strategies, choose key technologies, decide on projects, build an optimized project portfolio while taking risk into account, schedule projects and more.

Taken together, the chapters provide a comprehensive view and analysis of technological innovation at the level of business operations, including advances in HR, that encourage sustainability, technology, and innovation. The chapters help readers to attain methodical, empirical, and utilitarian goals by providing unique perspectives on innovation. It provides tools that make it possible to identify, analyze, and evaluate the relationship between innovation 4.0 and inspiration that will lead society toward a new economic and social order.

This new volume is an essential source of research on how to speed up business growth through technological innovation and knowledge generation. The varied topics under the umbrella of sustainable innovation in business include bitcoin as a global currency, using smart technology in small and medium enterprises, managing disinformation through big data, metrics of cloud computing platforms, wearable technology, social media marketing as a tool in consumer decision-making, and more. The chapters explore using digital transformation as a technology roadmap to set Industry 4.0 strategies, choose key technologies, decide on projects, build an optimized project portfolio while taking risk into account, schedule projects and more.

Taken together, the chapters provide a comprehensive view and analysis of technological innovation at the level of business operations, including advances in HR, that encourage sustainability, technology, and innovation. The chapters help readers to attain methodical, empirical, and utilitarian goals by providing unique perspectives on innovation. It provides tools that make it possible to identify, analyze, and evaluate the relationship between innovation 4.0 and inspiration that will lead society toward a new economic and social order.

The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.

The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.

Indigenous communities globally struggle to preserve their cultural heritage amidst a modern landscape shaped by technological advancement and free market capitalism. In today''s globalized economy, Indigenous knowledge intersects with domains like finance, artificial intelligence (AI), machine learning (ML), technology, consumer behavior, and the marketing industry.

In Indigenous Empowerment through Human-Machine Interactions: The Challenges and Strategies from Business Lenses, an international group of scholars takes an interdisciplinary approach to deciphering the complexities that arise from the convergence of modern technology and traditional Indigenous knowledge. By integrating disciplines such as finance, technology, consumer behavior, and marketing within the context of Indigenous empowerment, this groundbreaking work pioneers new insights into how these elements can synergize for sustainable development.

Indigenous Empowerment through Human-Machine Interactions serves as a bridge between academia, policymaking, and Indigenous leadership, offering a practical guide for policymakers and professionals seeking to engage with Indigenous communities in meaningful ways.

Indigenous communities globally struggle to preserve their cultural heritage amidst a modern landscape shaped by technological advancement and free market capitalism. In today''s globalized economy, Indigenous knowledge intersects with domains like finance, artificial intelligence (AI), machine learning (ML), technology, consumer behavior, and the marketing industry.

In Indigenous Empowerment through Human-Machine Interactions: The Challenges and Strategies from Business Lenses, an international group of scholars takes an interdisciplinary approach to deciphering the complexities that arise from the convergence of modern technology and traditional Indigenous knowledge. By integrating disciplines such as finance, technology, consumer behavior, and marketing within the context of Indigenous empowerment, this groundbreaking work pioneers new insights into how these elements can synergize for sustainable development.

Indigenous Empowerment through Human-Machine Interactions serves as a bridge between academia, policymaking, and Indigenous leadership, offering a practical guide for policymakers and professionals seeking to engage with Indigenous communities in meaningful ways.