Indrajit Ghosal – författare

This new volume is an essential source of research on how to speed up business growth through technological innovation and knowledge generation. The varied topics under the umbrella of sustainable innovation in business include bitcoin as a global currency, using smart technology in small and medium enterprises, managing disinformation through big data, metrics of cloud computing platforms, wearable technology, social media marketing as a tool in consumer decision-making, and more. The chapters explore using digital transformation as a technology roadmap to set Industry 4.0 strategies, choose key technologies, decide on projects, build an optimized project portfolio while taking risk into account, schedule projects and more.Taken together, the chapters provide a comprehensive view and analysis of technological innovation at the level of business operations, including advances in HR, that encourage sustainability, technology, and innovation. The chapters help readers to attain methodical, empirical, and utilitarian goals by providing unique perspectives on innovation. It provides tools that make it possible to identify, analyze, and evaluate the relationship between innovation 4.0 and inspiration that will lead society toward a new economic and social order.

The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.

In the swiftly transforming environment of the 21st century, businesses and organizations encounter unparalleled challenges and prospects. At the vanguard of this transformation is artificial intelligence (AI), which has emerged as a pivotal catalyst for innovation across various sectors. By optimizing operational efficiencies, enhancing customer engagement, and facilitating data-informed decision-making, AI is fundamentally altering the operational frameworks of enterprises. Nevertheless, the incorporation of AI into business strategy transcends mere technological adoption; it entails a comprehensive reimagining of the business model to synchronize with the capabilities and potentialities of AI.This new book, Contemporary Strategic Business Transformation: AI Frontiers, investigates the confluence of modern strategic business transformation and AI. It scrutinizes the principles and methodologies that organizations must implement to adeptly navigate the intricacies of the contemporary business milieu. Through the analysis of empirical case studies and the provision of pragmatic insights, the book helps to empower leaders with the necessary knowledge and tools to leverage AI for enduring growth and competitive superiority.This volume highlights various aspects of AI in business strategy, such as the role of artificial intelligence in combating climate change, the impact of machine learning and artificial intelligence on strategic management, the new tech-focused age of humans—the Technopocene, digital adaptation in the educational sector, deepfakes in media, and more, all of which are very related with the present business world.Offering chapters on diverse topics on AI in business transforming, this volume will be a rich resource for business and IT professionals in many sectors who hope to harness the power of AI for future growth and success.

Indigenous communities globally struggle to preserve their cultural heritage amidst a modern landscape shaped by technological advancement and free market capitalism. In today's globalized economy, Indigenous knowledge intersects with domains like finance, artificial intelligence (AI), machine learning (ML), technology, consumer behavior, and the marketing industry.In Indigenous Empowerment through Human-Machine Interactions: The Challenges and Strategies from Business Lenses, an international group of scholars takes an interdisciplinary approach to deciphering the complexities that arise from the convergence of modern technology and traditional Indigenous knowledge. By integrating disciplines such as finance, technology, consumer behavior, and marketing within the context of Indigenous empowerment, this groundbreaking work pioneers new insights into how these elements can synergize for sustainable development.Indigenous Empowerment through Human-Machine Interactions serves as a bridge between academia, policymaking, and Indigenous leadership, offering a practical guide for policymakers and professionals seeking to engage with Indigenous communities in meaningful ways.

This book presents a timely and in-depth exploration of how modern organizations must evolve to meet the challenges of a rapidly changing world. Anchored in four foundational pillars—innovation, resilience, agility, and flexibility—this book offers a scholarly yet practical framework that speaks to leaders, practitioners, academics, and scholars across disciplines and geographies.The opening sections establish the urgency for organizations to fundamentally rethink their operations in the face of global disruptions, such as the COVID-19 pandemic, climate change, digital transformation, and labor market shifts. Innovation is presented not as a luxury or trend, but as a necessity. This book underscores how forward-thinking organizations integrate technological solutions like artificial intelligence, predictive analytics, and the Internet of Things to redesign decision-making processes, improve responsiveness, and reimagine customer engagement. These innovations are not just tools—they are catalysts that transform culture, governance, and structure.An important perspective explored early on is the mindset behind agility. Emphasis is placed on cultivating an agile mindset in leaders and teams, which involves openness to change, rapid iteration, and learning from failure. Drawing insights from emerging economies, the authors show how agility enhances adaptability and nurtures innovation capabilities. The discussion then evolves to unpack the cognitive, emotional, and cultural dimensions of agility, highlighting how agile thinking becomes an enabler of strategic decision-making.The theme of resilience is intricately linked to agile practices. Rather than focusing solely on reactive strategies, this book promotes proactive resilience through robust governance, transparent leadership, and adaptive planning. One section evaluates how corporate governance has evolved to support organizational agility and strategic responsiveness in complex environments. By aligning oversight with innovation goals, organizations can respond quickly and ethically to disruptions, ensuring long-term continuity.

This book provides a comprehensive exploration of green policies essential for achieving a sustainable world. It delves into the intricate relationship between environmental governance and sustainable development, offering actionable insights and practical solutions. "Green Policies for a Sustainable World" is designed to be a definitive guide for policymakers, researchers, and practitioners dedicated to creating and implementing effective environmental policies. The book begins with an analysis of global environmental agreements such as the Paris Agreement and the role of international organizations like UNEP and IPCC in promoting green policies. It then examines renewable energy policies, energy efficiency standards, and successful case studies on renewable energy transitions. Sustainable transportation policies and urban planning for green cities are discussed, highlighting innovative infrastructure solutions. Strategies for biodiversity conservation, sustainable agriculture and forestry practices, and effective water resource management are also explored. Addressing climate change impacts through policies, carbon pricing mechanisms, and adaptation strategies for vulnerable communities is a key focus. The book also delves into waste reduction and recycling policies, circular economy principles, and successful waste management initiatives. Economic instruments such as green taxation, subsidies, environmental impact assessments, and green finance strategies are examined for their role in promoting sustainability. Challenges in policy design and implementation, stakeholder engagement, and adaptive management of green policies are discussed to provide a practical perspective on governance.