Nilanjan Ray - Böcker

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

This volume presents a new perspective on demographic transition, economic growth, and national development via exploration of the Third World economies. It provides a multidimensional approach to the close relationship between the concept of the chaos and complexity theory and provides a deliberate glance into the plight of policy formulation for demographic transition, economic growth, and development of Third World countries. The volume discusses the efficiency of good strategies and practices and their impact on business growth and economic growth, depending on the depth and diversity of infrastructure sector in particular and overall socioeconomic development in general.Economic Growth and Demographic Transition in Third World Nations: A Chaos and Complexity Theory Perspective covers a conglomeration of various aspects and issues related to the effect of demographic transition on socio-economic development in Third World countries, especially in the post-globalized era. It focuses on the applicability of the chaos and complexity theory in order to elicit transformational policies and aims to discuss and predict future projections of the new world of the economic growth policies.

This volume explores the management concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders. This practice also benefits the company and helps it to reach its strategic goals. This volume takes interdisciplinary and multidisciplinary perspectives to exploring a multitude of themes in CSR, including corporate social responsibility in conjunction with employee quality of life, globalization, industry sustainability, environmental accountability, academic spin-off, education, empowerment of women, corporate reputation, expenditures for CSR purposes, and more.The chapter authors consider the impacts and outcomes along with the emerging challenges of incorporating CSR in an organization’s business strategy. This volume is an important academic journey into some of the most relevant yet understudied issues of today.This volume will be a valuable resource for faculty and students in business as well as for industry professionals, researchers, and others.

This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations. These new technological innovations are creating new opportunities as well as new challenges. This volume considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments.The book explores digital social trends, digital marketing, and the service industry, as well as the societal consequences of technologies and solutions to those problems. The diverse topics include the societal impact of digitization on gender issues, virtual relationships, e-government, online privacy, the gig economy (using Uber as an example), work life changes, online education, online media health public service advertisements, loneliness of the elderly, and more.This book is essential reading for students and faculty of social sciences, economics, and management technology to understand the broad dimensions of digitization in our everyday life and the theoretical and practical utilization and outcome of digitization.

This volume presents a new perspective on demographic transition, economic growth, and national development via exploration of the Third World economies. It provides a multidimensional approach to the close relationship between the concept of the chaos and complexity theory and provides a deliberate glance into the plight of policy formulation for demographic transition, economic growth, and development of Third World countries. The volume discusses the efficiency of good strategies and practices and their impact on business growth and economic growth, depending on the depth and diversity of infrastructure sector in particular and overall socioeconomic development in general.Economic Growth and Demographic Transition in Third World Nations: A Chaos and Complexity Theory Perspective covers a conglomeration of various aspects and issues related to the effect of demographic transition on socio-economic development in Third World countries, especially in the post-globalized era. It focuses on the applicability of the chaos and complexity theory in order to elicit transformational policies and aims to discuss and predict future projections of the new world of the economic growth policies.

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

This volume explores the management concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders. This practice also benefits the company and helps it to reach its strategic goals. This volume takes interdisciplinary and multidisciplinary perspectives to exploring a multitude of themes in CSR, including corporate social responsibility in conjunction with employee quality of life, globalization, industry sustainability, environmental accountability, academic spin-off, education, empowerment of women, corporate reputation, expenditures for CSR purposes, and more.The chapter authors consider the impacts and outcomes along with the emerging challenges of incorporating CSR in an organization’s business strategy. This volume is an important academic journey into some of the most relevant yet understudied issues of today.This volume will be a valuable resource for faculty and students in business as well as for industry professionals, researchers, and others.

This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations. These new technological innovations are creating new opportunities as well as new challenges. This volume considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments.The book explores digital social trends, digital marketing, and the service industry, as well as the societal consequences of technologies and solutions to those problems. The diverse topics include the societal impact of digitization on gender issues, virtual relationships, e-government, online privacy, the gig economy (using Uber as an example), work life changes, online education, online media health public service advertisements, loneliness of the elderly, and more.This book is essential reading for students and faculty of social sciences, economics, and management technology to understand the broad dimensions of digitization in our everyday life and the theoretical and practical utilization and outcome of digitization.

This new volume illustrates how one of the most rapidly evolving industries in the world—travel and tourism—has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-à-vis travel and tourism. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters.

This new volume is an essential source of research on how to speed up business growth through technological innovation and knowledge generation. The varied topics under the umbrella of sustainable innovation in business include bitcoin as a global currency, using smart technology in small and medium enterprises, managing disinformation through big data, metrics of cloud computing platforms, wearable technology, social media marketing as a tool in consumer decision-making, and more. The chapters explore using digital transformation as a technology roadmap to set Industry 4.0 strategies, choose key technologies, decide on projects, build an optimized project portfolio while taking risk into account, schedule projects and more.Taken together, the chapters provide a comprehensive view and analysis of technological innovation at the level of business operations, including advances in HR, that encourage sustainability, technology, and innovation. The chapters help readers to attain methodical, empirical, and utilitarian goals by providing unique perspectives on innovation. It provides tools that make it possible to identify, analyze, and evaluate the relationship between innovation 4.0 and inspiration that will lead society toward a new economic and social order.

Making businesses sustainable is an ever-present challenge faced by entrepreneurs, both established and new. This new book takes an insightful look at the changes occurring in the digital arena for enhancing organizational effectiveness in business today. This volume discusses AI and machine learning in business, sustainable development goals for organizational effectiveness, sociointercultural sustainable natural resources management, entrepreneurial marketing practices,specialized technical education, Bitcoin and cryptocurrencies, digital financial services, and more.

Recent trends in rural and heritage tourism in Southeast and South Asia reflect a dynamic shift toward sustainability, digital integration, and an increased focus on local experiences and wellness. Southeast Asian countries are prioritizing sustainable tourism to mitigate the negative impacts of poorly managed tourism. Initiatives under the ASEAN Tourism Strategic Plan aim to promote greener infrastructure, local engagement, and policies encouraging sustainable practices.This new volume explores the vibrant heritage of Southeast and South Asia and considers the prospects of rural tourism across this culturally rich and naturally beautiful region. Chapters of the book explore various themes, including vocational tourism education, marketing strategies tailored for rural and heritage contexts, the socio-economic impacts of global phenomena such as the COVID-19 pandemic, and the critical role of sustainable practices. Explorations extend to the interplay of marketing communication and demographic characteristics in heritage tourism, the influence of social media on traveler behavior, and the profound implications of terrorism on tourism dynamics. The volume also considers topics such as women empowerment through rural tourism, challenges in entrepreneurship, and innovative approaches to sustainable development.Each chapter contributes to a deeper understanding of how tourism can drive economic growth, facilitate cultural exchange, and promote environmental stewardship. This book underscores the importance of tailored strategies to unlock the full potential of rural and heritage tourism sectors.Rural and Heritage Tourism in Southeast and South Asia: Practical Insights and Perspectives provides practical insights for researchers, policymakers, and industry stakeholders and emphasizes collaborative governance, community empowerment, and responsible tourism practices as essential for preserving heritage and fostering sustainable development. Through scholarly contributions, the volume not only enriches our understanding of rural and heritage tourism but also inspires actionable strategies to leverage tourism potential for inclusive growth and cultural preservation. It serves as a valuable resource for academics, practitioners, and policymakers alike, which will help impactful advancement in tourism management and sustainable development across the region.

In the swiftly transforming environment of the 21st century, businesses and organizations encounter unparalleled challenges and prospects. At the vanguard of this transformation is artificial intelligence (AI), which has emerged as a pivotal catalyst for innovation across various sectors. By optimizing operational efficiencies, enhancing customer engagement, and facilitating data-informed decision-making, AI is fundamentally altering the operational frameworks of enterprises. Nevertheless, the incorporation of AI into business strategy transcends mere technological adoption; it entails a comprehensive reimagining of the business model to synchronize with the capabilities and potentialities of AI.This new book, Contemporary Strategic Business Transformation: AI Frontiers, investigates the confluence of modern strategic business transformation and AI. It scrutinizes the principles and methodologies that organizations must implement to adeptly navigate the intricacies of the contemporary business milieu. Through the analysis of empirical case studies and the provision of pragmatic insights, the book helps to empower leaders with the necessary knowledge and tools to leverage AI for enduring growth and competitive superiority.This volume highlights various aspects of AI in business strategy, such as the role of artificial intelligence in combating climate change, the impact of machine learning and artificial intelligence on strategic management, the new tech-focused age of humans—the Technopocene, digital adaptation in the educational sector, deepfakes in media, and more, all of which are very related with the present business world.Offering chapters on diverse topics on AI in business transforming, this volume will be a rich resource for business and IT professionals in many sectors who hope to harness the power of AI for future growth and success.

In biological and medical imaging applications, tracking objects in motion is a critical task. Another unique feature of Biomedical Image Analysis: Tracking is the explanation of shape-based methods for biomedical image analysis.