Arpan Anand – författare
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3 produkter
Marketing Perspectives on Phygitalization
Av Subhadeep Mukherjee, Arpan Anand m. fl.
E-bok, 2025
2675 kr
Lägg i varukorg
The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence …
Marketing Perspectives on Phygitalization
Av Subhadeep Mukherjee, Arpan Anand m. fl.
E-bok, 2025
2675 kr
Lägg i varukorg
The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence …
Marketing Perspectives on Phygitalization
Av Sudhir Rana, Priya Jindal m. fl.
Inbunden, 2025
2258 kr
Lägg i varukorg
The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence …
