Priya Jindal - Böcker
Visar alla böcker från författaren Priya Jindal. Handla med fri frakt och snabb leverans.
7 produkter
7 produkter
2 492 kr
Kommande
3 205 kr
Skickas inom 5-8 vardagar
2 440 kr
Skickas inom 5-8 vardagar
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Inbunden, Engelska, 2022
3 205 kr
Skickas inom 5-8 vardagar
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Häftad, Engelska, 2022
2 440 kr
Skickas inom 5-8 vardagar
2 096 kr
Skickas inom 10-15 vardagar
The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.
1 146 kr
Skickas inom 5-8 vardagar